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  1. Articles mentioning both Marketo and B2B

    1-16 of 16

    1. B2B Marketing Automation gathers steam

      Explore businessesgrow.com (Nov 12 2010)

      B2B Marketing Automation gathers steam ...e a steady stream of educational content for buyers. Buyers are increasingly wary of the phone. ... B2B Marketing Automation gathers steam Marketing automation software is arguably the hottest segment of......rs ago, marketers are now adopting automation systems aggressively. Vendors such as Genius, Eloqua, Marketo, and Pardot are reaping the benefits and growing fast. The marketing automation software industry c... (Read Full Article)

      Mentions:   Gartner   ROI   CRM

    2. How To Nurture Leads

      Explore vestadigital (Sep 20 2010)

      How To Nurture Leads ... Here are a few key tips to effectively nurture your leads as according to Jon Miller, a writer for Marketo (a B2B Marketing blog): Make it valuable — to them, not just you. Each and every lead nurturing interactio... (Read Full Article)

      Mentions:   MarketingSherpa   B2B   Thought Leader

    3. Marketing Automation Software News » Blog Archive » Seeking a ...

      Explore Default PLESK Page (Sep 1 2010)

      Note: This post is more personal and Marketo-centric than the typical best practices and thought leadership I share in the Modern B2B Marketing blog. It's been a bit over three and a half years since Marketo started formal operations, ... Marketing Automation Software News Marketing Automation Software New... (Read Full Article)

      Mentions:   B2B   Blog   Thought Leader

    4. 'Digging deeper' with social media | Ip Marketing Advisor

      Explore IP Marketing Advisor (Aug 3 2010)

      Derek Edmond, a managing partner at Waltham, MA-based B2B marketing firm KoMarketing Associates, suggests using the search function that most social media si......analytics tools help you to answer.” Edmond advises using tools like Google Analytics, Omniture, or Marketo to measure the quality of your traffic and put conversion methods in place. HootSuite, a Twitter ap... (Read Full Article)

      Mentions:   Waltham   Social Media   Google Analytics

    5. Kevin L. Brown: How to Use Social Media for B2B Marketing

      Explore Kevin L. Brown (Jul 30 2010)

      ...cially when you're involved in areas of retail and trade. The truth is, using social media for your B2B efforts isn't much different from marketing to consumers. It's just a matter of shifting your focus......analytics tools help you to answer." Edmond advises using tools like Google Analytics, Omniture, or Marketo to measure the quality of your traffic and put conversion methods in place. HootSuite, a Twitter ... (Read Full Article)

      Mentions:   Google   Waltham   Social Media

    6. How to Use Social Media for B2B Marketing

      Explore inc.com (Jul 29 2010)

      ...cially when you're involved in areas of retail and trade. The truth is, using social media for your B2B efforts isn't much different from marketing to consumers. It's just a matter of shifting your focus......analytics tools help you to answer." Edmond advises using tools like Google Analytics, Omniture, or Marketo to measure the quality of your traffic and put conversion methods in place. HootSuite, a Twitter ... (Read Full Article)

      Mentions:   Google   Waltham   Social Media

    7. Evolutions in lead generation and nurturing in an age of social ...

      Explore socialemailmarketing.eu (Jun 15 2010)

      Evolutions in lead generation and nurturing in an age of social ... ...generate leads and to help nurture ... Return Over Investment has forever been the driving force in B2B marketing, David writes. In recent years, it is increasingly so, I might add, since the adoption of......ead Contributor Ambal Balakrishnan from ClickDocuments recently interviewed Maria Pergolino from Marketo regarding the evolutions in lead generation (and management). An interesting topic for all business... (Read Full Article)

      Mentions:   Social Media   Maria Pergolino   Ambal Balakrishnan

    8. Why Thought Leadership Rules the B2B World | Social Business Book

      Explore Social Business Book (Jun 9 2010)

      ...g * Home * About * Content Marketing * Enterprise 2.0 * Social Business You Are Here: Home » B2B, Google, Lead Generation, Marketing, Marketo, PR, Social Media, Twitter, business, search, social networks, software, study, tech, work » Why... (Read Full Article)

      Mentions:   Google   Social Media   Enterprise

    9. More Options for B2B Content than Just Emails and Blogs

      Explore Magnificent Publications (Apr 28 2010)

      More Options for B2B Content than Just Emails and Blogs Reprinted with the author's permission from the Savvy B2B Marketing blog. With so much content online, it's getting harder to attract attention. Ideally you ......omething entertaining, like this humorous video from Kadient or this witty interactive quiz from Marketo, great. But if not, don’t worry. Just producing the type of content your prospects and customers ar... (Read Full Article)

      Mentions:   David Meerman Scott   B2B   Blog

    10. Thought Leadership Interview #4 – Jon Miller, VP, Marketing at ...

      Explore fearlesscompetitor.com (Apr 27 2010)

      Thought Leadership Interview #4 – Jon Miller, VP, Marketing at ... ...good return to revenue growth. Question 2: The economic challenges of today are a major problem for B2B sellers. Blogs and content sharing are critical elements like websites and Marketo has a very popular blog. How can a robust online presence help generate leads? Can you share the le... (Read Full Article)

      Mentions:   B2B   Blog   Thought Leader

    11. The Rise of Content in B2B Marketing

      Explore Connect the Docs blog (Apr 21 2010)

      The Rise of Content in B2B Marketing ... you. Over to you... Get a bit of inspiration and no-nonsense marketing straight-talk from 38 other B2B marketers, e-mail marketers and social media gurus. Click and download FREE eBook from Marketo and ClickDocuments Related Blog Posts 2010 Content Marketing Trends and Predictions posted in Tips ... (Read Full Article)

      Mentions:   Social Media   B2B   Blog

    12. Learnings, Musings, And More After The First 100 Posts

      Explore b2bbloggers.com (Apr 15 2010)

      Learnings, Musings, And More After The First 100 Posts From the start on Oct 28th, 2009, the mission of B2Bbloggers has been to shape the future of B2B marketing. Our approach on the web site is to provide you a combination of original content from fe......Secret to Writing for Buyers Consideration Phase The Definitive Guide to Social Media (published by Marketo) 2010 Content Marketing Trends and Predictions (published by Click Documents) How To Build Your Inb... (Read Full Article)

      Mentions:   Google   Peter Drucker   David Meerman Scott

    13. OMS10 B2B Marketing Case Study: Marketo

      Explore Online Marketing Blog (Feb 24 2010)

      OMS10 B2B Marketing Case Study: Marketo Our agency TopRank Marketing has been working with Marketo providing SEO, content and blog marketing consulting services for about 2 years. I finally had the ... (Read Full Article)

      Mentions:   Enterprise   B2B   Blog

    14. #OMS10 B2B Marketing Case Study: Marketo | Write a Blog Site

      Explore Write a Blog Site (Feb 24 2010)

      #OMS10 B2B Marketing Case Study: Marketo | Write a Blog Site ... Bing and Yahoo; Stuck in Google - Advice? Can Anyone Help With A Specific Ranking Problem? » OMS10 B2B Marketing Case Study: Marketo Our agency TopRank Marketing has been working with Marketo providing SEO, content and blog marketing consulting services for about 2 years. I finally had the ... (Read Full Article)

      Mentions:   Yahoo   Social Media   Enterprise

    15. Spikes In Sales, Pipeline Activity Point To 2010 Emerging As ...

      Explore demandgenreport.com (Jan 19 2010)

      ...ting consultancy The Pedowitz Group, echoed that aggressive outlook. “I predict that more than 1000 B2B organizations will adopt marketing automation solutions this year,” Pedowitz said. “The space conti......e marketing category began picking up steam in Q4 of 2009, judging by the results of a few vendors. Marketo reported 110 new customers in Q4 alone, and claimed to close more new business “than all our compet... (Read Full Article)

      Mentions:   Malcolm Friedberg   B2B   Thought Leader

    16. 2010 Thought Leadership predictions: More automation please!

      Explore Thought Leadership Times Blog (Dec 27 2009)

      2010 Thought Leadership predictions: More automation please! ...u?  I’m sorry Dave, but one side of the equation is already present in the market, today. In 2009, B2B marketing automation companies Silverpop, Genius, Eloqua and Marketo successfully deliver active, automated prospect and customer engagement.  These content delivery to... (Read Full Article)

      Mentions:   B2B   Thought Leader   SEO

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