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  1. Articles mentioning both McCallum Layton and Social Media

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    1. B2B Buyers' Use of Social Media - BUYERsphere Report

      Explore The Customer Collective (Apr 20 2010)

      ...good look at the content your website provides and make sure it's primed and ... B2B Buyers' Use of Social Media - BUYERsphere Report by Ardath Albee on 04/20/2010 00:29 0 comments , 530 views Categories: Socia...... Report *"The survey was conducted online, administered and analysed by market research specialists McCallum Layton, among business respondents provided by online panel provider Toluna." The survey was conducted in ... (Read Full Article)

      Mentions:   Google   Ardath Albee   Social Media

    2. B2B Buyers' Use of Social Media | Web 2.0 Journal

      Explore Web 2.0 Journal (Apr 10 2010)

      ...re as the report shows an overlay of both online and offline informational sources in comparison to social media use. The report also breaks out the ... This high influence for vendor websites at the beginning of...... Report *"The survey was conducted online, administered and analysed by market research specialists McCallum Layton, among business respondents provided by online panel provider Toluna." The survey was conducted in ... (Read Full Article)

      Mentions:   Google   Ardath Albee   Social Media

    3. B2B Buyers' Use of Social Media - BUYERsphere Report

      Explore Search Journal (Apr 10 2010)

      ...re as the report shows an overlay of both online and offline informational sources in comparison to social media use. The report also breaks out the differences in informational use and reliance between buyers un...... Report *"The survey was conducted online, administered and analysed by market research specialists McCallum Layton, among business respondents provided by online panel provider Toluna." The survey was conducted in ... (Read Full Article)

      Mentions:   Ardath Albee   Social Media   Enterprise

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