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  1. Articles mentioning both MCI and Thought Leader

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    1. Joy Lorraine Cosmetics Announces Availability of High Performance ...

      Explore insuranceasked (Jun 7 2010)

      ...the Value Forward Group announced the release of his new book, "Value Forward Marketing: How to Use Thought Leadership and Return on Investment Calculations To Cost Effectively Turn Prospects into Buyers. .... The lead......o-thirds of those who were diagnosed as impaired had no outward symptoms or functional decline. The MCI Screen enabled the diagnosis of pre-symptomatic patients and identified impaired patients much more... (Read Full Article)

      Mentions:   India   Florida   San Francisco

    2. Demographic Segmentation is Dead - Have you thought about ...

      Explore The CMO Club (Dec 6 2009)

      Demographic Segmentation is Dead - Have you thought about ... So what real thought leadership is out there? I heard about Tom Cotton and the crew at Protagonist some weeks back and the work the......l work goes back to the mid-90’s when we led the FCB/Penn & Schoen teams that AT&T hired to take on MCI. AT&T ultimately prevailed in that fight, and we’ve built on that pioneering work ever since. (Also... (Read Full Article)

      Mentions:   France   Germany   Unilever

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