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  1. Articles mentioning both Michael Stelzner and B2B

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    1. Why Aren't My White Papers Working? | StudioArticles.com

      Explore Free Article Directory (Dec 29 2009)

      ...unding YES to your product or solution. 80% of Companies Make the Same Mistake According to leading B2B copywriter Steve Slaunwhite, nearly 80% of companies make this very same mistake. They post their W......they work, companies simply are not aware of the means to get them to do so. White Paper specialist Michael Stelzner presents a similar argument. In his book, Writing White Papers, he describes the “post and ... (Read Full Article)

      Mentions:   B2B   Thought Leader   Michael Stelzner

    2. Where the Pros Reveal Their White Paper Marketing Secrets

      Explore WhitePaperSource (Dec 28 2009)

      Where the Pros Reveal Their White Paper Marketing Secrets ...ts kind—white paper thought leaders will serve an all-new menu of proven business-building tactics. Michael Stelzner, organizer of last year’s sold-out inaugural White Paper Success Summit and author of the best-sell......by Eccolo Media supports Stelzner’s comments. In the study, which polled 501 executives involved in B2B technology purchases, 84% rated white papers as moderately to extremely influential in purchasing d... (Read Full Article)

      Mentions:   Brian Carroll   Ardath Albee   Social Media

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