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  1. Articles mentioning both Microsoft and B2B

    1-12 of 12

    1. How Relevant Marketing Content Helps B2B Branding | Industrial ...

      Explore Industrial Marketing Today (Jun 29 2010)

      ...e and here’s why — among the top ten in Interbrand’s Best Global Brands 2009, IBM was listed at #2, Microsoft, GE and Intel at number 3, 4 and 9 respectively. Yes, GE and Microsoft sell directly to end-users but they are primarily B2B companies. According to a study done by Professor John A. Quelch, the Lincoln Filene Professor of B... (Read Full Article)

      Mentions:   Intel   Google   Microsoft

    2. How Relevant Content Helps B2B Branding | The Customer Collective

      Explore The Customer Collective (Jun 29 2010)

      ...e and here’s why — among the top ten in Interbrand’s Best Global Brands 2009, IBM was listed at #2, Microsoft, GE and Intel at number 3, 4 and 9 respectively. Yes, GE and Microsoft sell directly to end-users but they are primarily B2B companies. According to a study done by Professor John A. Quelch, the Lincoln Filene Professor of B... (Read Full Article)

      Mentions:   Intel   Google   Microsoft

    3. web internet marketing- Learn as You Go Writing

      Explore Learn as You Go Writing (Jun 22 2010)

      ...tions), Russ Unger (principal, UserGlue), Ryan Merket (founder, .fm), Chris Bernard (UX Evangelist, Microsoft) and many more (full list at http://bigdesign10.com/speakers/). Mashable readers receive 10% off co......ve 20%. June 14, 2010, Seattle, WA: Online Marketing Summit (OMS) is coming to Seattle with all new B2B and B2C case studies and social media integration tracks, unparalleled networking opportunities and... (Read Full Article)

      Mentions:   Washington   Cisco   Microsoft

    4. Media Channel 2.0 — Blog — web internet marketing

      Explore Media Channel 2.0 — Home (Jun 6 2010)

      Media Channel 2.0 — Blog — web internet marketing ...Russ Unger (principal, UserGlue), Ryan Merket (founder, PingPing.fm), Chris Bernard (UX Evangelist, Microsoft) and many more (full list at http://bigdesign10.com/speakers/). Mashable readers receive 10% off co......ve 20%. June 14, 2010, Seattle, WA: Online Marketing Summit (OMS) is coming to Seattle with all new B2B and B2C case studies and social media integration tracks, unparalleled networking opportunities and... (Read Full Article)

      Mentions:   Intel   Washington   Cisco

    5. Mashable's Weekly Guide to Social Media and Internet Events | Vc ...

      Explore VC Web Marketing (May 24 2010)

      ...es will walk away with a toolbox full of new strategies and tactics to apply immediately to current B2B Marketing challenges and opportunities. Register today and save 30% when you use the code MASHABLE.......s), Russ Unger (principal, UserGlue), Ryan Merket (founder, Ping.fm), Chris Bernard (UX Evangelist, Microsoft) and many more (full list at href="http://bigdesignconference.com/speakers/" rel="nofollow"... (Read Full Article)

      Mentions:   Intel   Washington   Cisco

    6. Media Masters: Social Media for Business (to Business)

      Explore Media Masters (May 14 2010)

      Media Masters: Social Media for Business (to Business) ... applications for consumers get a lot of attention, there are also some great things happening with B2B social applications. This work ranges from lead generation to facilitating thought leadership and c......the exchange of information between its business customers in ways that help them connect and grow. Microsoft's adCenter Community: Strong Social Ties Just over 10 years ago, I built the PGA TOUR's CoBranding ... (Read Full Article)

      Mentions:   Microsoft   India   Austin

    7. Social Media for Business (to Business)

      Explore ClickZ (May 11 2010)

      ... applications for consumers get a lot of attention, there are also some great things happening with B2B social applications. This work ranges from lead generation to facilitating thought leadership and c......the exchange of information between its business customers in ways that help them connect and grow. Microsoft's adCenter Community: Strong Social Ties Just over 10 years ago, I built the PGA TOUR's CoBranding ... (Read Full Article)

      Mentions:   Microsoft   India   Austin

    8. The PR Guy: Straight to the Point: Four Cutting Edge B2B Social ...

      Explore The PR Guy (Apr 28 2010)

      ... to aggregate content from various social media channels into one entry point ... Four Cutting Edge B2B Social Media Marketing Best Practices Tuesday morning in Chicago, I was perched atop a 38 story bui......keting to state and local governments is varied and disparate nature of the market. Although 40% of Microsoft's revenues come from the big four states of California, Texas, Florida and New York, that leaves a ... (Read Full Article)

      Mentions:   Google   Microsoft   Motorola

    9. Storytelling Social Media Marketing PR Technology & Business ...

      Explore greggmorris.com (Apr 15 2010)

      Storytelling Social Media Marketing PR Technology & Business ... ...ning To Your Customers. Published: April 14, 2010 .... Social media is a tremendous environment for B2B companies to establish competitive advantage through compelling thought leadership. In a social env...... needs to defend Jeff from rabid Nook fans.Join the conversation about this stor… Did you know that Microsoft now employs a chief storyteller? “Every brand has a story,” Gregg Morris likes to say, “Lots of ‘em... (Read Full Article)

      Mentions:   Microsoft   Seattle   California

    10. An Expert Defines Thought Leadership in Business. A refresher with metrics!

      Explore Free Business Classifieds (Mar 23 2010)

      ...r how people and companies communicate their value to the world and their customers.  This includes B2B strategy, marketing, product development, customer support and sales. Companies can no longer avoid...... classes set up in 160 countries to help teach people IT/networking skills. In January 2008, Cisco, Microsoft and Intel sponsored a “project to research and develop new approaches, methods and technologies for... (Read Full Article)

      Mentions:   Intel   Cisco   Microsoft

    11. #Marketing in the B2B world | Neytri.com - Thought Leadership via traditional and social media

      Explore Neytri.com (Mar 7 2010)

      ... * Business * Finance * Life Style * Marketing * PowerTalk « DQ Entertainment IPO is very expensive Microsoft on ‘cloud nine’ with commercial launch of Windows Azure » Marketing in the B2B world In the world of B2B marketing, a very thin line demarcates marketing and selling. In fact, it would be fair to say that... (Read Full Article)

      Mentions:   Microsoft   B2B   Thought Leader

    12. Thoughts on Thought Leadership - Global PR Blog Week 1.0

      Explore Global PR Blog Week 2.0 (Aug 27 2009)

      ...icant online or digital component. And it's also one of the few books that speaks to 'branding' for B2B companies. If I knew everyone that were reading these posts was coming from that frame of reference......nd positioned them as powerful market forces made up of products and companies with a common enemy: Microsoft. Second, he personalized the concepts in ways virtually anyone could understand. In this way, he ... (Read Full Article)

      Mentions:   Intel   Cisco   Kodak

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