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  1. Articles mentioning both Ogilvy and Google

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    1. Productivity Indicator is a thought leadership winner

      Explore Thought Leadership (Oct 4 2010)

      Productivity Indicator is a thought leadership winner ...t that the thought leadership case study I am about to share was run by two sister companies in the Ogilvy Public Relations stable in Australia, Howorth and Parker & Partners.  It is a great example of thou......te, becoming the second most visited site after the Telstra homepage. At the time of the campaign, Google click-through increased by 72.3%. There were 178 whitepaper registrations and site interactivity (c... (Read Full Article)

      Mentions:   Google   New Zealand   Australia

    2. Can 'Curation' Save Media?

      Explore The Business Insider (Nov 21 2009)

      ...tal touches everything we’re doing, from advertising to PR, to direct marketing to promotion," says Ogilvy Digital CEO Jean-Philippe Maheu. So, what are both Maheu and Schrier in agreement about? Curation. ......what curated micro-media is likely to look like here; www.Droideo.com. This is a site for and about Google Android phone users. It has 3,500 registered users, and the best collection of Android videos anywh... (Read Full Article)

      Mentions:   Google   New York Times   Huffington Post

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