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  1. Articles mentioning both Ogilvy and Social Media

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    1. B2B social marketing – how active are the leading CRM and Sbs ...

      Explore Social + Marketing (Aug 16 2010)

      B2B social marketing – how active are the leading CRM and Sbs ... ...en mostly about establishing trust, content strategy, thought leadership and ongoing discussions as Ogilvy points out. And while not all social channels ... Thoughts on social media, self-service and next-gen CRM, and why there is a lot more evolution than revolution in making soc... (Read Full Article)

      Mentions:   Social Media   Facebook   CRM

    2. Thought Leaders Then and Now - Ogilvy on Direct Response | iBrand ...

      Explore iBrand Masters (Apr 27 2010)

      David Ogilvy's core tactic of Direct Response Marketing is still tremendously important today. In fact, with the...... deep expertise across full range of digital and direct media, including digital display, search, social media, DRTV and analytics; * Integration: a planning discipline that embraces measurable experiences acro... (Read Full Article)

      Mentions:   Social Media   Blog   Thought Leader

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