You Dared to be Your Own Boss. Now What's Stopping You from ...

Explore The Buzz Bin (Jun 21 2010)

Within three months of the blog launch, our Google Analytics did all the talking for us in terms of justifying ROI for Approva's blog. Even better, when we did ......se visibility for a company that competes with the 500 pound guerillas in enterprise software: SAP, Oracle and IBM. I clearly remember the brainstorm meeting when we as a team decided to convert almost 80% ... (Read Full Article)

Comment Mentions:   Oracle   New York Times   Gary Vaynerchuk

Thought Leadership Interview #7 – Scott Mersy of Genius.com

Explore The Customer Collective (May 11 2010)

...today – “What are the 3 most important takeaways that I need to know, Scott?” How would you answer? Oracle coined a phrase in the frothy dot-com days that nevertheless rings true for today’s CMO: “The Inter...... the prospect to nurture the relationship through to a deal, and provide the marketer with pipeline analytics to show the best-performing programs from a revenue standpoint. (Read Full Article)

Comment Mentions:   Oracle   Ardath Albee   Social Media

Sales 2.0 and Social Media: Thought Leadership with Anneke Seley

Explore Online Marketing Blog (Oct 26 2009)

...ership with Anneke Seley. Posted by Modern B2B Marketing | Posted in Case Studies, Lead Generation, Web Analytics | Posted on 26-10-2009 ... What can Sales 2.0 do to improve your sales success?  Anneke Seley, Auth......ial media in our newest B2B Marketing thought leader interview.  Anneke was the twelfth employee at Oracle and the designer of OracleDirect, the company’s revolutionary inside sales operation.  She is curre... (Read Full Article)

Comment Mentions:   Oracle   Social Media   Facebook