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  1. Articles mentioning both Oracle and B2B

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    1. You Dared to be Your Own Boss. Now What's Stopping You from ...

      Explore The Buzz Bin (Jun 21 2010)

      You Dared to be Your Own Boss. Now What's Stopping You from ... ...se visibility for a company that competes with the 500 pound guerillas in enterprise software: SAP, Oracle and IBM. I clearly remember the brainstorm meeting when we as a team decided to convert almost 80% ......ot topics, stir a conversation with our customers and have some fun in an otherwise not so exciting B2B environment. Within three months of the blog launch, our Google Analytics did all the talking fo... (Read Full Article)

      Mentions:   Oracle   New York Times   Gary Vaynerchuk

    2. Thought Leadership Interview #7 – Scott Mersy of Genius.com

      Explore The Customer Collective (May 11 2010)

      Thought Leadership Interview #7 – Scott Mersy of Genius.com Ardath Albee is CEO and B2B Marketing Strategist for her firm Marketing Interactions and the author of the popular book, eMarke......today – “What are the 3 most important takeaways that I need to know, Scott?” How would you answer? Oracle coined a phrase in the frothy dot-com days that nevertheless rings true for today’s CMO: “The Inter... (Read Full Article)

      Mentions:   Oracle   Ardath Albee   Social Media

    3. Sales 2.0 and Social Media: Thought Leadership with Anneke Seley

      Explore Online Marketing Blog (Oct 26 2009)

      Sales 2.0 and Social Media: Thought Leadership with Anneke Seley ...?  Anneke Seley, Author and CEO, shares some of her thoughts about using social media in our newest B2B Marketing thought leader interview.  Anneke was the twelfth employee at Oracle and the designer of OracleDirect, the company’s revolutionary inside sales operation.  She is curre... (Read Full Article)

      Mentions:   Oracle   Social Media   Facebook

    4. Thoughts on Thought Leadership - Global PR Blog Week 1.0

      Explore Global PR Blog Week 2.0 (Aug 27 2009)

      ...icant online or digital component. And it's also one of the few books that speaks to 'branding' for B2B companies. If I knew everyone that were reading these posts was coming from that frame of reference......can be the holders and messenagers of the vision. "The NC [network computer] wasn't the first time [Oracle CEO, Larry] Ellison created news and piqued customer interest by providing a compelling context ... (Read Full Article)

      Mentions:   Intel   Cisco   Kodak

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