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  1. Articles mentioning both Pepsi and Thought Leader

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    1. MAC Konnect: Marketing simplified! « Great Lakes Institute of ...

      Explore Great Lakes Institute of Management (Jul 9 2010)

      MAC Konnect: Marketing simplified! « Great Lakes Institute of ... ...bian Platform to the pricing dynamics of the premium segment phones, the professional diversity and thought leadership of the Gladiators found an apposite platform to express itself. ... Great Lakes Institute of Manag......s Atul, Rahul and Priyambad took the audience through the enthralling campaigns of Nike, Adidas and Pepsi targeted to leverage the global appeal of the Soccer World cup. Not only did the audience enjoy t... (Read Full Article)

      Mentions:   South Africa   Nokia   Thought Leader

    2. Mailing Lists for Sale at 10% Off During LeadsPlease 'March ...

      Explore computer article (Jun 19 2010)

      ...to serve a three year term as member of the Human Capital Measurement/HR Metrics panel based on her thought leadership in the area of human .... and Wommie winners will present their findings during WOMMA's 2008 Market......s which is vibrant, feminine, and uniquely artistic. The Food World Magic City Classic presented by Pepsi is pleased to announce that last year’s game between in-state state rivals Alabama A ... (Read Full Article)

      Mentions:   Microsoft   Bill Gates   Boston

    3. Capitalizing on the Customer Conversation | Cincom Expert Access

      Explore Cincom Expert Access (Jun 14 2010)

      Capitalizing on the Customer Conversation | Cincom Expert Access ... But now, thanks to the web, they are instead being hunted. This puts huge importance on being a thought leader. Compelling, thought leadership information that resonates with a niche will increase your digital marketing KPIs ahead of competi......methodology enabled dramatic growth for many national brands, including Tide, Mr. Clean, Pringles, Pepsi, Disney, Toshiba, Compaq Computers, Apple Computers, 3M, Florida Power and Light and Imation … as ... (Read Full Article)

      Mentions:   Google   Social Media   Disney

    4. An Expert Defines Thought Leadership in Business. A refresher with metrics!

      Explore Free Business Classifieds (Mar 23 2010)

      ... Leaders?  There are many, but to name a few… whitepapers, blogs, public speaking, cause marketing (Pepsi’s “refresh” program is a great example), PR, events, case studies, and social media. The list goes ......ul if they are part of a company’s core business and branding strategy. If you want to be seen as a thought leader in your market, it’s important to come up with a thought leadership ... (Read Full Article)

      Mentions:   Intel   Cisco   Microsoft

    5. The 7 Universal Brand-Management Truths

      Explore Advertising Age (Jan 5 2010)

      The 7 Universal Brand-Management Truths ...its strengths. When Coke managed to get sponsorship rights for the 1996 Cricket World Cup in India, Pepsi gauged the competitive threat and stuck to its point of difference (youthful rebellion brand positi......as a result they've been able to charge a more than 10% premium with them. 7. Motivate the team via thought leadership. Building a successful brand requires dedicated support, not just from the leader but from ... (Read Full Article)

      Mentions:   India   Africa   Service

    6. How Relationships Improve Sales

      Explore chrisbrogan.com (Jan 2 2010)

      When I explain it to them talking about trust, relationships, the ability to be top of mind, thought leadership, customer service and the like they often ask me "what's new?" These are the traits that have made ......that would be at an inflection point. If you’re big, you do both. Ads alone don’t cut it. If you’re Pepsi, you maybe do the campaign, but you also ... (Read Full Article)

      Mentions:   Social Media   Scott Monty   Thought Leader

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