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  1. Articles mentioning both Research and Google

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    1. How Relevant Marketing Content Helps B2B Branding | Industrial ...

      Explore Industrial Marketing Today (Jun 29 2010)

      ... that is relevant and tailored to the prospect’s stage on the buy cycle. In the Needs Awareness and Research stages (the first two stages of the industrial buying cycle), buyers use a broad array of sources, ......uying cycle), buyers use a broad array of sources, including social media, webinars, e-newsletters, Google, Bing, Yahoo and vertical search engines like thomasnet.com and globalsepc.com. In the later stages... (Read Full Article)

      Mentions:   Intel   Google   Microsoft

    2. How Relevant Content Helps B2B Branding | The Customer Collective

      Explore The Customer Collective (Jun 29 2010)

      ... that is relevant and tailored to the prospect’s stage on the buy cycle. In the Needs Awareness and Research stages (the first two stages of the industrial buying cycle), buyers use a broad array of sources, ......uying cycle), buyers use a broad array of sources, including social media, webinars, e-newsletters, Google, Bing, Yahoo and vertical search engines like thomasnet.com and globalsepc.com. In the later stages... (Read Full Article)

      Mentions:   Intel   Google   Microsoft

    3. The Business of Social Media: B2B and B2C Engagement by the Numbers

      Explore Brian Solis (Jan 8 2010)

      ...ducation, military, and other prominent verticals. As decision makers take to the social web, their research, activity, communication, and most importantly, their relationships only intensify over time. If yo......luable for mining and unearthing relevant content. 59% of B2B and 40% of B2C companies report using Google Alerts and 61% of B2C and 60% of B2B reported that they actively googled themselves. With the rapid... (Read Full Article)

      Mentions:   Google   Razorfish   Research

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