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People in the News
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100+ Upcoming Social Media & Tech Events
Explore 365online.nu (Aug 30 2010)
...You’ll learn from rel="nofollow" href="http://www.socialtech2010.com/speakers/speaker-profiles" >B2B marketing leaders at companies like IBM, Intel, SAP, HP, Adobe and Cisco how to use social media to achieve real, measurable business results. Enjoy ne... (Read Full Article)
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100+ Upcoming Social Media & Tech Events
Explore ymidoingthis.com (Aug 19 2010)
You'll learn from B2B marketing leaders at companies like IBM, Intel, SAP, HP, Adobe and Cisco how to use social media to achieve real, measurable business results. Enjoy ne...
(Read Full Article)
Comment Mentions: Intel Robert Scoble Social Media
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100+ Upcoming Social Media & Tech Events | CanIGetADotCom.com Blog
Explore Can I Get A Dot Com . Com (Aug 16 2010)
You'll learn from B2B marketing leaders at companies like IBM, Intel, SAP, HP, Adobe and Cisco how to use social media to achieve real, measurable business results. Enjoy ne...
(Read Full Article)
Comment Mentions: Intel Robert Scoble Social Media
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web internet marketing- Learn as You Go Writing
Explore Learn as You Go Writing (Jun 22 2010)
... Jose, CA: Get real about social media at SocialTech 2010—the only conference dedicated to teaching B2B high-tech marketers how to harness the power of social media. You’ll learn from B2B marketing leaders at companies like IBM, Intel, SAP, HP, Adobe and Cisco how to use social media to achieve real, measurable business results. Enjoy ne... (Read Full Article)
Comment Mentions: Washington Cisco Microsoft
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You Dared to be Your Own Boss. Now What's Stopping You from ...
Explore The Buzz Bin (Jun 21 2010)
...ncrease visibility for a company that competes with the 500 pound guerillas in enterprise software: SAP, Oracle and IBM. I clearly remember the brainstorm meeting when we as a team decided to convert alm......ot topics, stir a conversation with our customers and have some fun in an otherwise not so exciting B2B environment. Within three months of the blog launch, our Google Analytics did all the talking fo...
(Read Full Article)
Comment Mentions: Oracle New York Times Gary Vaynerchuk
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Media Channel 2.0 — Blog — web internet marketing
Explore Media Channel 2.0 — Home (Jun 6 2010)
... Jose, CA: Get real about social media at SocialTech 2010—the only conference dedicated to teaching B2B high-tech marketers how to harness the power of social media. You’ll learn from B2B marketing leaders at companies like IBM, Intel, SAP, HP, Adobe and Cisco how to use social media to achieve real, measurable business results. Enjoy ne...
(Read Full Article)
Comment Mentions: Intel Washington Cisco
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Mashable's Weekly Guide to Social Media and Internet Events | Vc ...
Explore VC Web Marketing (May 24 2010)
... social media. You’ll learn from href="http://www.socialtech2010.com/speakers/speaker-profiles" >B2B marketing leaders at companies like IBM, Intel, SAP, HP, Adobe and Cisco how to use social media to achieve real, measurable business results. Enjoy ne... (Read Full Article)
Comment Mentions: Intel Washington Cisco
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The Economics of Social Business - Marketing Influence & Thought ...
Explore Marketing Influence & Thought Leadership (May 3 2010)
... change in communications and have already begun to leverage it for competitive advantage, but most B2B companies have been slow to react and engage. What are the parameters that need to be measured and ......ve product development and test pricing, Ford is using it to build communities around car launches, SAP is using it to accelerate innovation, software development and integration in its ecosystem, Indiu... (Read Full Article)
Comment Mentions: California Social Media Natalie Petouhoff
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More Options for B2B Content than Just Emails and Blogs
Explore Magnificent Publications (Apr 28 2010)
Reprinted with the author's permission from the Savvy B2B Marketing blog. With so much content online, it's getting harder to attract attention. Ideally you ......ey’d like to see in case studies is a section on “lessons learned” while implementing the solution. SAP produces a variation on its success stories called Business Transformation Studies, which includ...
(Read Full Article)
Comment Mentions: David Meerman Scott B2B Blog
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The Economics of Social Business
Explore The Social Customer (Apr 22 2010)
... change in communications and have already begun to leverage it for competitive advantage, but most B2B companies have been slow to react and engage. What are the parameters that need to be measured and ......ve product development and test pricing, Ford is using it to build communities around car launches, SAP is using it to accelerate innovation, software development and integration in its ecosystem, Indium... (Read Full Article)
Comment Mentions: California Social Media Natalie Petouhoff
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Social Media, PR, and Business: Horn Group, Google, Altimeter, Sap ...
Explore Ustrategy (Apr 1 2010)
Bulmer: Social Media is a great opportunity for Thought Leadership for a B2B company. It has to have focus, depth, and continuity. Thought Leadership done well in this environm......t to 37:1, wanted to get to 100. ... Social Media, PR, and Business: Horn Group, Google, Altimeter, SAP, and C-Change Weigh In In November 2008—in the eye of both the economic debacle's and the Social Me...
(Read Full Article)
Comment Mentions: Google San Francisco Social Media
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Mashable: Latest 28 News Updates - including “Large Hadron ...
Explore Daily News Blog (Mar 31 2010)
...g mix – from integration and engagement to measurement. Get 1-on-1 access to the best and brightest B2B marketing stars who will share best practices and FREE advice! Plus, our loyal attendees say our ev......it, come listen to some of the most forward-thinking business giants from companies like Southwest, SAP, Comcast, Domino's as well as social media loving celebrities who will speak directly on how they d...
(Read Full Article)
Comment Mentions: Intel Chris Brogan Seattle
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A Unified Theory of Marketing Communications, Marketing, Sales ...
Explore High-Tech Communicator (Nov 2 2009)
...s Cycle. Instead of ending the sales and marketing process when the customer purchases the product, B2B sales and marketing departments should remain involved with the customer until customer is able......apturing the stories of exceptionally pleased customers, who then become advocates. For example: · SAP works with its consultative services before the sale to develop a compelling business strategy and ... (Read Full Article)
Comment Mentions: Service Marketing Communications Britton Manasco
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