Top 47 B2B Marketing Posts - Hot Topics Ning and Facebook - July ...

Explore B2B Marketing Zone (Aug 3 2010)

Sales Is the Reason Your Content Exists - Content Marketing ROI- Junta 42, July 26, 2010. Before I launched my business, I read the Bootstrapper's Bible by Seth Godin. 0160;It was and is invaluable. Every year or so, I dig it out of the file folders and re-read it. ... (Read Full Article)

Comment Mentions:   Seth Godin   Social Media   IT Services Marketing Association

Content Marketing and Trusted Advisors | Rocket Watcher Product ...

Explore rocketwatcher.com (Jun 28 2010)

...pains and offer valued advice and support. It strikes me that this is exactly the goal of a great content marketing strategy. Why? Because Lead Development is Happening Without You Traditional lead development is a ......cause they don’t generally give you information you can act on today. For example I would consider Seth Godin to be a marketing thought leader but his books, although exceptionally thought-provoking, don’t giv... (Read Full Article)

Comment Mentions:   Seth Godin   Social Media   B2B

Ideas that Sell: Does Thought Leadership Really Drive Revenue ...

Explore B2B Bliss » PR for Thought Leaders (Feb 9 2010)

...ve Revenue? posted by Meg Wildrick on February 9 2010 • 6 Comments Meg Wildrick Over the past year, content marketing and thought leadership have become popular catch-phrases. Try typing “#content marketing” into a Twitter Search and see how many results you get; this past Friday, the topic generated near...... Content and ideas are the raw material of social marketing. Nowadays, it only takes 10 fans (as Seth Godin reminds us ... (Read Full Article)

Comment Mentions:   Gartner   Seth Godin   B2B

Content Marketing is not equal to Thought Leadership

Explore Thought Leadership Times Blog (Oct 14 2009)

Comment "People in every country receive the <a href="http://lowest-rate-loans.com">loans</a> in different creditors, because it's simple and comfortable." - HOLCOMBTami

...come thought leaders and influence consumers while providing legitimate value back to the consumer. Content Marketing is the newest trend for online marketers.  In fact, Seth Godin has gone so far as to say that "Content Marketing is the Only Marketing Left".If you are not familiar with content marketing, the concept is pretty simple.  Basically a brand will generate valuable content that will drive cu... (Read Full Article)

2 Comments Mentions:   David Meerman Scott   Seth Godin   Blog