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  1. Articles mentioning both Unilever and Thought Leader

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    1. How Brands Are Becoming the Media (and Why Your Brand Should Probably Do the Same)

      Explore MarketingProfs (Jan 5 2010)

      How Brands Are Becoming the Media (and Why Your Brand Should Probably Do the Same) In other words, your company (or brand) becomes the media and is in a position to provide thought leadership and build customer affinity. ... The hottest trend in brand marketing right now is the very thing t......e It's Not Butter!, U.S. Wellness Meats, Nike, Gillette, Kikkoman, and hundreds of others. Consider Unilever. Its new-media initiative for I Can't Believe It's Not Butter! features Spraychel—the brand ... (Read Full Article)

      Mentions:   Unilever   Blog   Thought Leader

    2. Demographic Segmentation is Dead - Have you thought about ...

      Explore The CMO Club (Dec 6 2009)

      Demographic Segmentation is Dead - Have you thought about ... So what real thought leadership is out there? I heard about Tom Cotton and the crew at Protagonist some weeks back and the work the......, just ran the successful Bloomberg mayoral campaign.) ExactCast fully bloomed a few years ago when Unilever asked us to help them “narrowcast” a brand’s communications that were not breaking through via trad... (Read Full Article)

      Mentions:   France   Germany   Unilever

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