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  1. Articles mentioning both University of Pennsylvania and Social Media

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    1. The Pyschology of Influence and Sharing

      Explore Digital Influence Mapping Project (Feb 15 2010)

      The Pyschology of Influence and Sharing The NYTimes recently covered research out of the University of Pennsylvania to understand the drivers of the NYTimes "most-emailed" list which appears on their site and reflec......ng a fair amount of time re-examining Cialdini's drivers of influence and persuasion in relation to social media. Here is a crude juxtaposition of Cialdini's concepts against a social media context. Influencers Share How does influence get played out online? Through ... (Read Full Article)

      Mentions:   Social Media   University of Pennsylvania   Emanuel Rosen

    2. Listening and Engaging

      Explore Custom Publishing (Aug 14 2009)

      Listening and Engaging ...ng Association meeting featured a panel* of highly experienced marketers talking about the value of social media and what they’ve been doing in their organizations. Most of the conversation was geared towards B2C......rketing research before you make decisions. Also keep in mind that, according to Steve Ennen at the University of Pennsylvania, research shows that, in general, influencers influence only a very small percentage of most market... (Read Full Article)

      Mentions:   Social Media   Thought Leader   University of Pennsylvania

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