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  1. Articles mentioning both Voice and ROI

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    1. Meatball Sundae | Affiliate Marketing Courses

      Explore Affiliate Marketing Courses (Oct 13 2010)

      Frequently people say something like: “My bosses make me prove ROI before I can do this online thought leadership and viral marketing stuff.” My cynical answer is: “W......e: 1) Direct Communication and Commerce Between Producers and Consumers 2) Amplification of the Voice of the Consumer and Independent Authorities 3) Need for an Authentic Story as the Number of source... (Read Full Article)

      Mentions:   Google   England   Seth Godin

    2. Email Marketing | An Email Snob Interview with Loren McDonald

      Explore scottwriteseverything.com (Jul 14 2010)

      Email Marketing | An Email Snob Interview with Loren McDonald ... and doesn't get the buzz and attention paid to social and mobile, even though they lack comparable ROI. Email marketers and the industry itself must communicate email's role and value in achieving corpo...... get involved in the “conversations” of the industry? LM: I’d suggest a 3-prong approach: 1. POV or Voice. Develop a point of view and a unique voice that you can use to distinguish yourself ... (Read Full Article)

      Mentions:   Seth Godin   Bill Nussey   Razorfish

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