1. Articles mentioning both Zappos and Southwest Airlines

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    1. web internet marketing- Learn as You Go Writing

      Explore Learn as You Go Writing (Jun 22 2010)

      ... Media Summit, come listen to some of the most forward-thinking business giants from companies like Southwest, SAP, Comcast, Domino’s as well as social media loving celebrities who will speak directly on how t...... yet evergreen content on the site that will attract incoming links. As good examples, he mentioned Zappos (now part of Amazon) and Cheezburger Network. Things to avoid: duplicating content from other sites... (Read Full Article)

      Comment Mentions:   Washington   Cisco   Microsoft

    2. HOW TO: Make Social Media Work for Non-Consumer Brands

      Explore mashable.com (Dec 3 2009)

      HOW TO: Make Social Media Work for Non-Consumer Brands ...nst social media’s impact as an effective method of connecting brands and consumers. The efforts of Zappos, Papa John’s and Southwest Airlines are great examples of how a brand can benefit when it opens the door and welcomes consumer interact... (Read Full Article)

      Comment Mentions:   Social Media   Southwest Airlines   Zappos

    3. Social Media Content Marketing Advantage -Yinka Olaito - m2weekly.com

      Explore m2weekly.com (Oct 8 2009)

      ...ny Hseih. Tony’s followers in Twitter today are over 140 million. Hseih is the Managing Director of Zappos.com. Tony, through his ‘tweets’ has course to meet with customers at a bar while many in his positi......e Virgin group also has an integrated website that allows news update and blogs among other things. Southwest Airlines has used social media to build strong connections that impact on the brand ... (Read Full Article)

      Comment Mentions:   California   Richard Branson   Social Media

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