1. Categories

  2. About Adidas

    Adidas Ltd. AG (DE0005003404) is a major German sports apparel manufacturer and part of the Adidas Group, which consists of Reebok sportswear company, Taylormade golf company, and Rockport. The company is the second largest sportswear manufacturer in the world. Adidas was founded in 1948 and named after its founder, Adolf (Adi) Dassler. Dassler had been producing shoes since 1920, in Herzogenaurach, near Nuremberg and he was helped by his brother, Rudolf Dassler, who later formed the other shoe company Puma. The company registered as adidas AG (with lower case lettering) on August 18 1949. The company's clothing and shoe designs typically feature three parallel stripes, and this same motif is incorporated into Adidas's current official logo. The company revenue for 2005 was listed at 6.6 billion, or about US $8.4 billion and the 2006 figure was listed at €10.084 billion, or about $13.625 billion.

    The phrase All Day I Dream About Sport is sometimes used to market the brand as if Adidas were an acronym, but a 2007 book of that name confirms that Adidas simply derives from Dassler.

    {| class="wikitable" border="3"
    |+ Financial data in millions of euro
    ! Year
    ! 2002
    ! 2003
    ! 2004
    ! 2005
    ! 2006
    |-----
    | Sales
    | 6 523
    | 6 266
    | 6 478
    | 6 636
    | 10 084

    |-----
    | EBITDA
    | 532
    | 627
    | 725
    | 818
    | 1 098

    |-----
    | Net Results
    | 208
    | 260
    | 314
    | 382
    | 483

    |-----
    | Net Debt
    | 1 498
    | 946
    | 594
    | 551
    | 2 231

    |}
    ::::::''Source :'[http://www.opesc.org/fiche-societe/fiche-societe.php?entreprise=ADIDAS OpesC]'

    1. Mentioned In 4 Articles

    2. MAC Konnect: Marketing simplified! « Great Lakes Institute of ...

      Explore Great Lakes Institute of Management (Jul 9 2010)

      MAC Konnect: Marketing simplified! « Great Lakes Institute of ... ...ell bound as Atul, Rahul and Priyambad took the audience through the enthralling campaigns of Nike, Adidas and Pepsi targeted to leverage the global appeal of the Soccer World cup. Not only did the audien... (Read Full Article)

      Comment Mentions:   South Africa   Nokia   Thought Leader

    3. web internet marketing- Learn as You Go Writing

      Explore Learn as You Go Writing (Jun 22 2010)

      ...dies from corporate peers at 20+ experts from big businesses like McDonald’s, Dell, GM, PepsiCo and Adidas share best practice at new conference designed for large businesses. Companies like General Mills, ... (Read Full Article)

      Comment Mentions:   Washington   Cisco   Microsoft

    4. Media Channel 2.0 — Blog — web internet marketing

      Explore Media Channel 2.0 — Home (Jun 6 2010)

      Media Channel 2.0 — Blog — web internet marketing ...s from corporate peers at 20+ experts from big businesses like McDonald’s, Dell, GM, PepsiCo and Adidas share best practice at new conference designed for large businesses. Companies like General Mills, ... (Read Full Article)

      Comment Mentions:   Intel   Washington   Cisco

    5. Mashable's Weekly Guide to Social Media and Internet Events | Vc ...

      Explore VC Web Marketing (May 24 2010)

      ...s from corporate peers at 20+ experts from big businesses like McDonald’s, Dell, GM, PepsiCo and Adidas share best practice at new conference designed for large businesses. Companies like General Mills, ... (Read Full Article)

      Comment Mentions:   Intel   Washington   Cisco

    6. 1-4 of 4