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  3. About Alterra Group

    Alterra Group

    Alterra Group was founded to meet the unique needs of professional services marketing. Unlike other "full–service" marketing communications or public relations firms, we focus strictly on helping those organizations whose primary offering is expertise delivered through people — whether that expertise involves management consulting, legal advice, accounting and auditing, systems integration, outsourcing or association management.

    Also unlike many other traditional agencies, our projects are managed and delivered by seasoned veterans of professional services marketing who are highly skilled in key areas of marketing, including quantitative and qualitative research, business writing, market positioning, marketing communications strategy, and multichannel campaigns. We pride ourselves in offering our clients access to the most experienced and capable marketing professionals around — people who have first-hand experience in overcoming the types of challenges you face in growing your business.

    Our professionals have vast experience helping dozens of large, midsize and small companies — including many well–known, influential management consulting and systems integration firms — design and execute superior thought leadership marketing programs that deliver results.

  1. Alterra Group

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    1-17 of 17

    1. Mentioned In 17 Articles

    2. Consulting Magazine Publishes Alterra Group’s “Does Quality Content Still Matter?”

      Explore Alterra Group (Apr 12 2012)

      Consulting Magazine published Alterra Group’s perspectives on content in a small-soundbite world. The article features a top-10 countdown why h... (Read Full Article)

      Mentions:   Alterra Group

    3. PM Magazine: Does Quality Content Still Matter?

      Explore Alterra Group (Mar 10 2012)

      PM magazine, the journal for marketing professional services from PM Forum, features Alterra Group’s perspective on why quality content still [...] PM Magazine: Does Quality Content Still Matter? PM... (Read Full Article)

      Mentions:   Alterra Group

    4. Incentivizing Professionals to Participate in Thought Leadership Content Development

      Explore Alterra Group (Feb 24 2012)

      ...heir content to marketing, client obligations come first. In this newsletter we share our latest Alterra Group point of view, exploring the topic of incentivizing professionals to participate in thought leaders... (Read Full Article)

      Mentions:   Thought Leader   Alterra Group

    5. Thought Leadership and Growth Go Hand in Hand

      Explore Alterra Group (Feb 2 2012)

      ...om the other in an attempt to "discover" facts relevant to the case. But as we relate in our latest Alterra Group , a thought leadership approach to marketing has helped Deloitte Discovery significantly expand its... (Read Full Article)

      Mentions:   B2B   Thought Leader   Content Marketing

    6. Thought Leadership and Growth Go Hand in Hand

      Explore Alterra Group (Jan 20 2012)

      ... executing effective thought leadership marketing campaigns. In this newsletter we share our latest Alterra Group Executive Q&A with Alan Numsuwam, who discusses a thought leadership approach to marketing that has... (Read Full Article)

      Mentions:   Thought Leader   Alterra Group   Alan Numsuwam

    7. How Deloitte Discovery Used Thought Leadership to Put Its Business on the Map

      Explore Alterra Group (Jan 19 2012)

      ...rong brands and [...] How Deloitte Discovery Used Thought Leadership to Put Its Business on the Map Alterra Group January 19, 2012 * facebook Recommend on Facebook * linkedin Share on Linkedin * twitter Tweet abou... (Read Full Article)

      Mentions:   Thought Leader   Deloitte   Bernie Thiel

    8. Content Marketing Institute: How a Portfolio Approach Can Help You Develop Better B2B Content

      Explore Alterra Group (Jan 2 2012)

      Content Marketing Institute shares Alterra Group’s insights on the common dilemmas B2B companies face in creating their intellectual capital: determ... (Read Full Article)

      Mentions:   B2B   Content Marketing   Alterra Group

    9. Content Marketing Institute: How to Engage Your Writers to Create More Compelling Content

      Explore Alterra Group (Nov 22 2011)

      Content Marketing Institute shares Alterra Group’s five guidelines for any organization to significantly improve the quality of its writing — [...] ... (Read Full Article)

      Mentions:   Content Marketing   Alterra Group   Content Marketing Institute

    10. Getting the Most Out of Your Thought Leadership Publications

      Explore Alterra Group (Nov 8 2011)

      ...ital firm carefully screens new-business ideas to determine which ones to put its money behind. The Alterra Group white paper discusses such an approach in detail. Factor #2: Make sure that whatever a firm ends up... (Read Full Article)

      Mentions:   Thought Leader   Alterra Group

    11. Using Research to Prime the Thought Leadership Marketing Pump

      Explore Thought Leadership Times Blog (Oct 24 2011)

      ... buyers of consulting services as they strive to keep pace with the demands of their markets. In Alterra Group's experience, organizations that include proprietary research as a key element of their thought lea... (Read Full Article)

      Mentions:   Social Media   Thought Leader   Thought Leadership Marketing

    12. Using Research to Prime the Thought Leadership Marketing Pump

      Explore Alterra Group (Oct 14 2011)

      In Alterra Group’s experience, organizations that include proprietary research as a key element of their thought lea... (Read Full Article)

      Mentions:   Thought Leader   Thought Leadership Marketing   Alterra Group

    13. How a Thought Leadership Assessment Can Help Professional Services Firms Get the Most from Their Marketing Efforts

      Explore Alterra Group (Oct 5 2011)

      How a Thought Leadership Assessment Can Help Professional Services Firms Get the Most from Their Marketing Efforts ...its thinking and expertise from competitors. A firm facing such a situation could benefit from what Alterra Group calls a “thought leadership assessment.”  In our experience, such an assessment can be a valuable t... (Read Full Article)

      Mentions:   Gartner   Thought Leader   Alterra Group

    14. Does Quality Marketing Content Still Matter?

      Explore Alterra Group (Sep 16 2011)

      ...of that the firm knows the prospect’s business problem and how to solve it. We also link to two new Alterra Group articles that explore the issue of content quality and why it should matter to every professional s... (Read Full Article)

      Mentions:   Alterra Group

    15. The Rise of Account-Based Marketing: Leading Practices for Generating Greater Returns from Marketing

      Explore Thought Leadership Times Blog (Oct 11 2010)

      The Rise of Account-Based Marketing: Leading Practices for Generating Greater Returns from Marketing ... marketing plans. To understand the rise of ABM and the key components of a successful ABM program,Alterra Group recently completed a comprehensive research initiative involving 50 U.S.-based practice leaders, m... (Read Full Article)

      Mentions:   Alterra Group

    16. The Value of Surveys in Generating Awareness and Leads

      Explore Thought Leadership Times Blog (Jan 8 2010)

      The Value of Surveys in Generating Awareness and Leads ...OR to hone in on exactly what aspect of the topic was the most important to research. Working with Alterra Group, EXHIBITOR ultimately developed a set of hypotheses that would help identify the business value of... (Read Full Article)

      Mentions:   Japan   PowerPoint   Thought Leader

    17. Lessons from the Recession: How to Mute the Impact of the Next Downturn by Investing in Marketing Intelligently Today

      Explore Thought Leadership Times Blog (Dec 16 2009)

      Lessons from the Recession: How to Mute the Impact of the Next Downturn by Investing in Marketing Intelligently Today ...s. But the impact of the recession has not been consistent across all companies. In fact, a recent Alterra Group survey found that a number of professional services firms actually held their revenue steady or e... (Read Full Article)

      Mentions:   Thought Leader   Bernie Thiel   Alterra Group

    18. Reference Guide to Thought Leadership Marketing

      Explore Custom Publishing (Sep 3 2009)

      Reference Guide to Thought Leadership Marketing ...chultz and John Doerr, Wellesley Hills Group & RainToday.com Bernie Thiel and Susan Buddenbaum, The Alterra Group Dana VanDen Heuvel, MarketingSavant So please download our reference guide on thought leadership ma... (Read Full Article)

      Mentions:   Social Media   Britton Manasco   Blog

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