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  3. About Alterra Group

    Alterra Group

    Alterra Group was founded to meet the unique needs of professional services marketing. Unlike other "full–service" marketing communications or public relations firms, we focus strictly on helping those organizations whose primary offering is expertise delivered through people — whether that expertise involves management consulting, legal advice, accounting and auditing, systems integration, outsourcing or association management.

    Also unlike many other traditional agencies, our projects are managed and delivered by seasoned veterans of professional services marketing who are highly skilled in key areas of marketing, including quantitative and qualitative research, business writing, market positioning, marketing communications strategy, and multichannel campaigns. We pride ourselves in offering our clients access to the most experienced and capable marketing professionals around — people who have first-hand experience in overcoming the types of challenges you face in growing your business.

    Our professionals have vast experience helping dozens of large, midsize and small companies — including many well–known, influential management consulting and systems integration firms — design and execute superior thought leadership marketing programs that deliver results.

  1. Alterra Group

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    1. Mentioned In 8 Articles

    2. Thought Leadership and Growth Go Hand in Hand

      Explore Alterra Group (Feb 2 2012)

      ...om the other in an attempt to "discover" facts relevant to the case. But as we relate in our latest Alterra Group Executive Q&A; with Alan Numsuwam, a thought leadership approach to marketing has helped Deloitte D... (Read Full Article)

      Comment Mentions:   B2B   Thought Leader   Content Marketing

    3. Getting the Most Out of Your Thought Leadership Publications

      Explore Alterra Group (Nov 8 2011)

      ...ital firm carefully screens new-business ideas to determine which ones to put its money behind. The Alterra Group white paper Making the Most of Your Firm's Publications: a Portfolio Approach to Intellectual Capit... (Read Full Article)

      Comment Mentions:   Thought Leader   Alterra Group

    4. Using Research to Prime the Thought Leadership Marketing Pump

      Explore Thought Leadership Times Blog (Oct 24 2011)

      ... buyers of consulting services as they strive to keep pace with the demands of their markets. In Alterra Group's experience, organizations that include proprietary research as a key element of their thought lea... (Read Full Article)

      Comment Mentions:   Social Media   Thought Leader   Thought Leadership Marketing

    5. How a Thought Leadership Assessment Can Help Professional Services Firms Get the Most from Their Marketing Efforts

      Explore Alterra Group (Oct 5 2011)

      How a Thought Leadership Assessment Can Help Professional Services Firms Get the Most from Their Marketing Efforts ...its thinking and expertise from competitors. A firm facing such a situation could benefit from what Alterra Group calls a “thought leadership assessment.”  In our experience, such an assessment can be a valuable t... (Read Full Article)

      Comment Mentions:   Gartner   Thought Leader   Alterra Group

    6. The Rise of Account-Based Marketing: Leading Practices for Generating Greater Returns from Marketing

      Explore Thought Leadership Times Blog (Oct 11 2010)

      The Rise of Account-Based Marketing: Leading Practices for Generating Greater Returns from Marketing ... marketing plans. To understand the rise of ABM and the key components of a successful ABM program,Alterra Group recently completed a comprehensive research initiative involving 50 U.S.-based practice leaders, m... (Read Full Article)

      Comment Mentions:   Alterra Group

    7. The Value of Surveys in Generating Awareness and Leads

      Explore Thought Leadership Times Blog (Jan 8 2010)

      The Value of Surveys in Generating Awareness and Leads ...OR to hone in on exactly what aspect of the topic was the most important to research. Working with Alterra Group, EXHIBITOR ultimately developed a set of hypotheses that would help identify the business value of... (Read Full Article)

      Comment Mentions:   Japan   PowerPoint   Thought Leader

    8. Lessons from the Recession: How to Mute the Impact of the Next Downturn by Investing in Marketing Intelligently Today

      Explore Thought Leadership Times Blog (Dec 16 2009)

      Lessons from the Recession: How to Mute the Impact of the Next Downturn by Investing in Marketing Intelligently Today ...s. But the impact of the recession has not been consistent across all companies. In fact, a recent Alterra Group survey found that a number of professional services firms actually held their revenue steady or e... (Read Full Article)

      Comment Mentions:   Thought Leader   Bernie Thiel   Alterra Group

    9. Reference Guide to Thought Leadership Marketing

      Explore Custom Publishing (Sep 3 2009)

      Reference Guide to Thought Leadership Marketing ...chultz and John Doerr, Wellesley Hills Group & RainToday.com Bernie Thiel and Susan Buddenbaum, The Alterra Group Dana VanDen Heuvel, MarketingSavant So please download our reference guide on thought leadership ma... (Read Full Article)

      Comment Mentions:   Social Media   Britton Manasco   Blog

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