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  3. About At&T

    AT&T; Inc. (T) is the largest provider of both local and long distance telephone services, wireless service, and DSL Internet access in the United States. Formerly SBC Communications, Inc., the company shed its name and took on the iconic AT&T; moniker and the T stock-trading symbol (for "telephone") after its acquisition of American Telephone & Telegraph Company (later known as AT&T; Corporation).

    The new AT&T; includes eleven Bell Operating Companies, and the long distance division. While it reconstitutes much of the original parent company, the new AT&T; Inc. lacks the vertical integration of the historic AT&T; Corp. which prompted the antitrust suit and breakup in 1984.

  1. At&T

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    1. Mentioned In 9 Articles

    2. Three Reasons Why You Should use Social Media for Customer Service

      Explore The MarketingSavant Group (Oct 16 2010)

      Three Reasons Why You Should use Social Media for Customer Service ...sk employee saw the tweet, and immediately upgraded the client to a room with a view of the pool. * AT&T is ramping up its “social media customer care” division to respond to the over 10,000 mentions per ... (Read Full Article)

      Mentions:   Social Media   Comcast   Blackberry

    3. web internet marketing- Learn as You Go Writing

      Explore Learn as You Go Writing (Jun 22 2010)

      ...s and conversations. Join major brand advertisers from Fortune 500 companies like American Express, AT&T, Cisco, Starbucks; leading agencies like Group M, Moxie and Razorfish; innovative platforms like Fa... (Read Full Article)

      Mentions:   Washington   Cisco   Microsoft

    4. Media Channel 2.0 — Blog — web internet marketing

      Explore Media Channel 2.0 — Home (Jun 6 2010)

      Media Channel 2.0 — Blog — web internet marketing ...s and conversations. Join major brand advertisers from Fortune 500 companies like American Express, AT&T, Cisco, Starbucks; leading agencies like Group M, Moxie and Razorfish; innovative platforms like Fa... (Read Full Article)

      Mentions:   Intel   Washington   Cisco

    5. Mashable's Weekly Guide to Social Media and Internet Events | Vc ...

      Explore VC Web Marketing (May 24 2010)

      ...s and conversations. Join major brand advertisers from Fortune 500 companies like American Express, AT&T, Cisco, Starbucks; leading agencies like Group M, Moxie and Razorfish; innovative platforms like F... (Read Full Article)

      Mentions:   Intel   Washington   Cisco

    6. Ten Best Practices of Online Engagement

      Explore Social Media Today (May 7 2010)

      Ten Best Practices of Online Engagement ...as been for competitor A to slam competitor B, and vice versa, in TV commercials (think Verizon vs. AT&T). This doesn’t work in social media. Since the social web is much more transparent, your number one... (Read Full Article)

      Mentions:   New York Times   New York   Social Media

    7. Mashable: Latest 28 News Updates - including “Large Hadron ...

      Explore Daily News Blog (Mar 31 2010)

      Mashable: Latest 28 News Updates - including “Large Hadron ... ... reveal not one, but two new iPhones this year. One would be based on GSM/UMTS standard that powers AT&T’s network, while another would be compatible with CDMA, the standard used by Verizon. The announcem... (Read Full Article)

      Mentions:   Intel   Chris Brogan   Seattle

    8. Top Internet Strategy, Marketing & Technology Links – Jan 20, 2010

      Explore Sazbean (Jan 20 2010)

      The rise of social media has been met with thousands claiming expertise in the area. The skepticism this engenders in longtime marketing pros is best captured in a popular animated video called “The Social Media Guru.” The clip shows a know-it-all, lightly credentialed “expert” dispensing little more than buzzwords and common sense to a bemused [...] (Read Full Article)

      Mentions:   Google   Apple   Social Media

    9. Demographic Segmentation is Dead - Have you thought about ...

      Explore The CMO Club (Dec 6 2009)

      Demographic Segmentation is Dead - Have you thought about ... ...xactCast… Our political work goes back to the mid-90’s when we led the FCB/Penn & Schoen teams that AT&T hired to take on MCI. AT&T ultimately prevailed in that fight, and we’ve built on that pioneering work ever since. (Also note ... (Read Full Article)

      Mentions:   France   Germany   Unilever

    10. Why Charging for Online Content (Mostly) Won't Work - Advertising ...

      Explore Advertising Age (Oct 21 2009)

      Why Charging for Online Content (Mostly) Won't Work - Advertising ... ...altalk and has held senior marketing positions at Comodo, Computer Associates, Lucent Technologies, AT&T; and Bell Labs. Her blog, Trench Wars, provides insights on how to create business value on the int... (Read Full Article)

      Mentions:   Huffington Post   Blog   Thought Leader

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