1. Chris Koch

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    1. Mentioned In 15 Articles

    2. I don't want to lose you! | Chris Koch's B2B Marketing Blog

      Explore Chris Koch's B2B Blog (Nov 12 2010)

      ...it. A blog is nothing without community. I'm going to follow this post up immediately with some ... Chris Koch's B2B Marketing Blog Marketing and Sales Strategy for B2B * Home * Contact Me * About You are here:... (Read Full Article)

      Comment Mentions:   Google   B2B   Blog

    3. 13 questions about social media and thought leadership | Chris ...

      Explore Chris Koch's B2B Blog (Oct 12 2010)

      ...n with. Content is part of the relationship that leads to a sale, but it is not the only part. ... Chris Koch's B2B Marketing Blog Marketing and Sales Strategy for B2B * Home * About * Contact Me 13 questions ... (Read Full Article)

      Comment Mentions:   Social Media   IT Services Marketing Association   San Jose

    4. Savvy Week in Review - September 24

      Explore Blog - Savvy B2B Marketing (Sep 24 2010)

      Savvy Week in Review - September 24 Why our thought leadership is broken by @ckochster. Chris Koch warns that B2B marketers who take the publishing analogy too literally are at risk of alienating --... (Read Full Article)

      Comment Mentions:   Social Media   New England   B2B

    5. Why our thought leadership is broken | Chris Koch's B2B Marketing Blog

      Explore Chris Koch's B2B Blog (Sep 17 2010)

      ...lishers is incomplete. We can't just become publishers, we also have to become advertisers. Let me. Chris Koch's B2B Marketing Blog Marketing and Sales Strategy for B2B * Home * About * Contact Me Why our thoug... (Read Full Article)

      Comment Mentions:   B2B   Blog   Thought Leader

    6. B2b Sales Leads - B2B Marketing University: 3/3 In DC And 4/7 In ...

      Explore Online Stock Quote Information (Aug 21 2010)

      ...our Sales Leads - Why Does. 7 Steps To Building A B2B Social Media Lead Generation Pipeline. ... By Chris Koch's B2B Blog. Social Media, Thought Leadership, And Lead Generation | Chris. The era of the sales pro... (Read Full Article)

      Comment Mentions:   Brian Carroll   Forrester Research   Ireland

    7. Savvy Week in Review - August 6

      Explore Blog - Savvy B2B Marketing (Aug 6 2010)

      Savvy Week in Review - August 6 ...ter Do you need to guide employees on how to speak for your organization in the social media realm? Chris Koch spells out the the nuances for you. Strengthening thought leadership marketing: Five steps to excel... (Read Full Article)

      Comment Mentions:   Social Media   B2B   Blog

    8. Thought Leadership Marketing | Chris Koch's B2B Marketing Blog

      Explore Chris Koch's B2B Blog (Jul 16 2010)

      ...h applications for ITSMA's Marketing Excellence Awards this week and I have been blown away by the. Chris Koch's B2B Marketing Blog Marketing and Sales Strategy for B2B * Home * About * Contact Me Have you crea... (Read Full Article)

      Comment Mentions:   IT Services Marketing Association   B2B   Blog

    9. Storytelling Business Social Media Marketing Pr & Technology ...

      Explore greggmorris.com (May 24 2010)

      Storytelling Business Social Media Marketing Pr & Technology ... Christina “CK” Kerley, B2B Marketing Specialist at CKB2B Marketing, and Chris Koch, Associate Director of Research Thought Leadership at ITSMA, sat down at the MarketingProfs B2B For... (Read Full Article)

      Comment Mentions:   Boston   Social Media   IT Services Marketing Association

    10. Importance of Mobile Strategy in B2B Marketing Mix | Social Media B2B

      Explore Social Media B2B (May 24 2010)

      Christina CK Kerley, B2B Marketing Specialist at CKB2B Marketing, and Chris Koch, Associate Director of Research & Thought Leadership at ITSMA, sat down at. Importance of Mobile St... (Read Full Article)

      Comment Mentions:   Boston   Gartner   Apple

    11. Itsma Online Survey: Integrating Social Media into the Marketing ...

      Explore itsma.com (Apr 13 2010)

      ...itle: ITSMA Online Survey: Integrating Social Media into the Marketing Mix and the Business Author: Chris Koch, Katie Espinola Date Published: April 13, 2010 Ref. Number: SV4578 Pages: 277 slides Description: ... (Read Full Article)

      Comment Mentions:   Africa   Social Media   IT Services Marketing Association

    12. How to build emotional engagement in B2B marketing

      Explore Chris Koch's B2B Blog (Apr 2 2010)

      ...te an emotional connection. ... How to build emotional engagement in B2B marketing April 2, 2010 by Chris Koch I got a really interesting question last week through my Skribit box: How do you use emotional enga... (Read Full Article)

      Comment Mentions:   Social Media   IT Services Marketing Association   B2B

    13. There is only one objective in social media: create learning ...

      Explore New Zealand Swell (Jan 9 2010)

      ...ndset into the culture. ... There is only one objective in social media: create learning networks | Chris Koch's B2B Blog January 8, 2010 by Chris Koch There is too much wringing of hands and gnashing of teeth about social media objectives and strateg... (Read Full Article)

      Comment Mentions:   Toyota   Social Media   B2B

    14. Market your technology like a publisher

      Explore Tech Marketing Blog (Nov 12 2009)

      Market your technology like a publisher Chris Koch, the Director of Research and Thought leadership for ITSMA, recently outlined the publisher proces... (Read Full Article)

      Comment Mentions:   Blog   Thought Leader   Chris Koch

    15. What Works, What Doesn't : Maybe We're Not Ready for Thought ...

      Explore What Works, What Doesn't (Oct 15 2009)

      ...thought leadership, but on what constitutes thought leadership in the first place. In a recent blog Chris Koch... What Works, What Doesn't Veteran IT journalist and free-lance marketing writer Bob Scheier descr... (Read Full Article)

      Comment Mentions:   Blog   Thought Leader   Chris Koch

    16. Reference Guide to Thought Leadership Marketing

      Explore Custom Publishing (Sep 3 2009)

      Reference Guide to Thought Leadership Marketing ...ers of thought leadership marketing I referenced earlier: Bob Buday and Tim Parker, The Bloom Group Chris Koch, Chris Koch’s Blog: Technology Sales and Marketing Strategy Britton Manasco, Manasco Marketing Partners Mike Sc... (Read Full Article)

      Comment Mentions:   Social Media   Britton Manasco   Blog

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