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  3. About Customer Service

    Customer service (also known as Client Service) is the provision of service to customers before, during and after a purchase.

    According to Turban et al, 2002, “Customer service is a series of activities designed to enhance the level of customer satisfaction – that is, the feeling that a product or service has met the customer expectation.”

    Its importance varies by product, industry and customer. As an example, an expert customer might require less pre-purchase service (i.e., advice) than a novice. In many cases, customer service is more important if the purchase relates to a “service” as opposed to a “product".

    Customer service may be provided by a person (e.g., sales and service representative), or by automated means called self-service. Examples of self service are Internet sites.

    Customer service is normally an integral part of a company’s customer value proposition.

  6. Quotes about Customer Service

    1. “ On the customer service side, beamME gets tremendous value out of social media. These days, people expect to be able to post issues with companies directly to Twitter and obtain a real-time response. This instantaneous access to our customers is invaluable. ”
      In Mashable: Latest 28 News Updates - including “Large Hadron ...
    2. “ I am extremely excited about working with LeapFrog Interactive and the expertise they bring to the table. This project will allow us to cater to our customers by giving them more information both on our website, and where our customers already are - on social media sites. Sun Tan City prides itself on excellent customer service for sun tanning; and these projects will extend our reach to our loyal customers. ”
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    3. “ Studies have shown that marketers perceive blogs to have the highest value of any social media in driving site traffic, brand awareness, lead generation and sales—as well as improving customer service. ”
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  1. Customer Service

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