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  3. About DoubleClick

    DoubleClick is a company that develops and provides Internet ad serving services. Its clients include agencies, marketers (Universal McCann Interactive, AKQA etc.) and publishers who service customers like Microsoft, General Motors, Coca-Cola, Motorola, L'Oreal, Palm, Inc., Visa USA, Nike, Carlsberg among others. DoubleClick's headquarters are in New York City.

    DoubleClick was founded in 1996. It was formerly listed as DCLK on the NASDAQ, and was purchased by private equity firm Hellman & Friedman in July 2005. Unlike many other dot-com companies, it survived the bursting of the dot-com bubble.

  1. DoubleClick

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    1. Mentioned In 2 Articles

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      Explore silverpop.com (May 7 2010)

      Using Online Events to Drive B2B Demand Generation | Demand ... ...eration, awareness and community building objectives. He has deployed webcasting solutions for NYU, DoubleClick (Google) and hundreds of other small to enterprise-sized B2B organizations. I’m excited to have hi... (Read Full Article)

      Comment Mentions:   Google   Social Media   Enterprise

    3. Demographic Segmentation is Dead - Have you thought about ...

      Explore The CMO Club (Dec 6 2009)

      Demographic Segmentation is Dead - Have you thought about ... ...n their experience in the political arena so thought I would get more details and ... Ever since my DoubleClick days I have been interested in new approaches to segmentation. The thought of softer demographic se... (Read Full Article)

      Comment Mentions:   France   Germany   Unilever

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