1. Eccolo Media

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    1. Mentioned In 5 Articles

    2. Small Business News: The White Paper Overview

      Explore Small Business News, Tips, Advice (Oct 1 2010)

      Small Business News: The White Paper Overview ... white paper campaign if you already have one or to start one if you don’t. In fact, the survey by Eccolo Media suggests 83 percent of respondents found white papers “moderately to extremely influential” when ... (Read Full Article)

      Comment Mentions:   Larry Chase   HubSpot   B2B

    3. White Papers Do Still Matter

      Explore Magnificent Publications (Jul 18 2010)

      White Papers Do Still Matter ...tremely influential when making final purchasing decisions, and 89% passing them along to others. - Eccolo Media 2009 B2B Technology Collateral Survey Report 3. Trial software and white papers are the most utiliz... (Read Full Article)

      Comment Mentions:   TechWeb   B2B   Blog

    4. Where the Pros Reveal Their White Paper Marketing Secrets

      Explore WhitePaperSource (Dec 28 2009)

      Where the Pros Reveal Their White Paper Marketing Secrets ...lly effective in a down economy.” White Papers Influence Decision Making A September 2009 survey by Eccolo Media supports Stelzner’s comments. In the study, which polled 501 executives involved in B2B technology ... (Read Full Article)

      Comment Mentions:   Brian Carroll   Ardath Albee   Social Media

    5. Marketing Intelligently: One powerful marketing tool that shouldn ...

      Explore Marketing Intelligently (Nov 16 2009)

      ... papers. Their readership and influence beats out many other forms of content marketing: A study by Eccolo Media in November 2009 found white papers were considered the most influential form of business collatera... (Read Full Article)

      Comment Mentions:   Blog   Thought Leader   Content Marketing

    6. A Unified Theory of Marketing Communications, Marketing, Sales ...

      Explore High-Tech Communicator (Nov 2 2009)

      ...These case studies make a huge difference in the early stages of the sales cycle. A recent study by Eccolo Media found that collateral was most influential during the awareness stage of the sales cycle and that ... (Read Full Article)

      Comment Mentions:   Service   Marketing Communications   Britton Manasco

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