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  1. Emanuel Rosen

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    1. Mentioned In 2 Articles

    2. Is It All Just Word of Mouth Marketing?

      Explore Digital Influence Mapping Project (Feb 22 2010)

      ...rstated endorsement might be more powerful than if I simply shouted "I love Zara's" in a blog post. Emanuel Rosen touches on this in his book, Anatomy of Buzz Revisited, where he talks about the value of implicit ... (Read Full Article)

      Comment Mentions:   Social Media   Facebook   Blog

    3. The Pyschology of Influence and Sharing

      Explore Digital Influence Mapping Project (Feb 15 2010)

      The Pyschology of Influence and Sharing ...d Mossman 2007). All of these factors suggest that awe should lead people to want to share." One of Emanuel Rosen's key drivers of Word of Mouth is "story." Now lets add emotion and awe to that list. (Read Full Article)

      Comment Mentions:   Social Media   University of Pennsylvania   Emanuel Rosen

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