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  1. About Ford

    Ford Motor Company is an American multinational corporation and the world's third largest automaker based on worldwide vehicle sales. Based in Dearborn, Michigan, a suburb of Detroit, the automaker was founded by Henry Ford and incorporated in June 16, 1903. Ford now encompasses many global brands, including Lincoln and Mercury of the US, Land Rover of the UK, and Volvo of Sweden. Ford also owns a one-third controlling interest in Mazda.

    In 2007, Ford became the third-ranked automaker in US sales after General Motors and Toyota, falling from the second-ranked automaker slot for the first time in the previous 56 years. Ford was also the overall seventh-ranked American-based company in the 2007 Fortune 500 list, based on global revenues in 2006 of $160.1 billion. In 2007, Ford revenues increased to $173.9 billion, while producing 6.553 million automobiles and employing about 245,000 employees at around 100 plants and facilities worldwide. Also in 2007, Ford received more quality survey awards from J. D. Power and Associates than any other automaker, with five vehicles ranking at the top of their categories, and fourteen vehicles ranked in the top three.

    Ford introduced methods for large-scale manufacturing of cars and large-scale management of an industrial workforce, especially elaborately engineered manufacturing sequences typified by moving assembly lines. Henry Ford's combination of highly efficient factories, highly paid workers, and low prices revolutionized manufacturing and came to be known around the world as Fordism by 1914.

    1. Mentioned In 9 Articles

    2. Why usability test your website? Sales…and survival

      Explore The MarketingSavant Group (Nov 19 2010)

      Why usability test your website? Sales…and survival ...the lessons are still pertinent. Sites studied include Disney, Barnes & Noble, Drugstore.com, eBay, Ford, Microsoft, Victoria’s Secret, Wal-Mart and Southwest Airlines. But web usability isn’t something o... (Read Full Article)

      Mentions:   Microsoft   Wal-Mart   Southwest Airlines

    3. 6 Rules of Thumb for B2B Marketers

      Explore FastCompany.com (Sep 19 2010)

      ...b…for our professional reputations as marketers, and for our sanity at work as the marketed-to. Sam Ford is Director of Digital Strategy for Peppercom, a PR agency, and a research affiliate with MIT's Con... (Read Full Article)

      Mentions:   Brooklyn   Southwest Airlines   B2B

    4. Peer-to-Patent Pilot Releases Second-Year Report Demonstrating ...

      Explore computer article (Jun 16 2010)

      ... increase on last year, with new entries from luxury car manufacturers Porsche and Mercedes joining Ford, BMW, Honda and Toyota. Highrises.com (www.highrises.com) has partnered with Leslie Bauer of Parago... (Read Full Article)

      Mentions:   Google   California   San Francisco

    5. Home and Bedroom Adds Affordable Childrens Bedroom Sets From Nexera

      Explore insuranceasked (Jun 5 2010)

      ...n entire house for your beach vacation. Hailed as “Elder Grace to Youthful Face”, grandmother Celia Ford, daughter Theresa Allen, and granddaughter Pamela Simonson are different and unique. Their compelli... (Read Full Article)

      Mentions:   Florida   New York   San Diego

    6. The Economics of Social Business - Marketing Influence & Thought ...

      Explore Marketing Influence & Thought Leadership (May 3 2010)

      ... In Reality Proctor and Gamble is using social media to drive product development and test pricing, Ford is using it to build communities around car launches, SAP is using it to accelerate innovation, sof... (Read Full Article)

      Mentions:   California   Social Media   Natalie Petouhoff

    7. The Economics of Social Business

      Explore The Social Customer (Apr 22 2010)

      ... In Reality Proctor and Gamble is using social media to drive product development and test pricing, Ford is using it to build communities around car launches, SAP is using it to accelerate innovation, sof... (Read Full Article)

      Mentions:   California   Social Media   Natalie Petouhoff

    8. Mashable: Latest 28 News Updates - including “Large Hadron ...

      Explore Daily News Blog (Mar 31 2010)

      Mashable: Latest 28 News Updates - including “Large Hadron ... ...cial media can really do for business bottom lines. One day, 35 speakers from companies like Intel, Ford, Comcast, Nike and many more. As well as keynote Peter Shankman. Register now and use coupon code m... (Read Full Article)

      Mentions:   Intel   Chris Brogan   Seattle

    9. How Relationships Improve Sales

      Explore chrisbrogan.com (Jan 2 2010)

      ...e, I think you have to be there. You have to be one of us. At least part of it is that. I can’t see Ford throwing away their campaigns and just count on Scott Monty to build relationships (though he’s def... (Read Full Article)

      Mentions:   Social Media   Scott Monty   Thought Leader

    10. Who Owns Social Media? Part 2

      Explore Ocho Consulting (Nov 16 2009)

      ...large organizations applying social media tools to overall strategy: Comcast with customer service; Ford with PR; Dell with sales; etc. Many of my readers will no doubt be familiar with these case studie... (Read Full Article)

      Mentions:   Social Media   Dell   Thought Leader

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