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  3. About Gartner

    Gartner, Inc. (IT) is an information and technology research and advisory firm headquartered in Stamford, Connecticut. It was known as The Gartner Group until 2001.

    Gartner clients include many large corporations and government agencies, as well as technology companies and the investment community. The company consists of Gartner Research, Gartner Executive Programs, Gartner Consulting and Gartner Events. Founded in 1979, Gartner has 3,800 associates, including 1,200 research analysts and consultants in 75 countries worldwide.date=September 2007

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    1. Mentioned In 9 Articles

    2. How a Thought Leadership Assessment Can Help Professional Services Firms Get the Most from Their Marketing Efforts

      Explore Alterra Group (Oct 5 2011)

      How a Thought Leadership Assessment Can Help Professional Services Firms Get the Most from Their Marketing Efforts ...rship spending results in materials of the highest quality.  Yet they’re not always succeeding.  As Gartner observed, “Thought leadership marketing can be a powerful tool for improved marketing success…But b... (Read Full Article)

      Comment Mentions:   Gartner   Thought Leader   Alterra Group

    3. B2B Marketing Automation gathers steam

      Explore businessesgrow.com (Nov 12 2010)

      B2B Marketing Automation gathers steam ... process. B2B sales processes are becoming “consumerized.“ According to Peter Sondergaard, SVP at Gartner, consumerization is a significant trend that will affect enterprise IT purchasing this decade and b... (Read Full Article)

      Comment Mentions:   Gartner   ROI   CRM

    4. Add/View Comments - Ed Brill

      Explore Ed Brill (Jun 22 2010)

      Add/View Comments - Ed Brill ...alking about mashups and social computing does not count as "applications". No wonder we're hearing Gartner talking down ... Ed Brill Collaboration, technology, travel, Chicago, and more Parsing through obse... (Read Full Article)

      Comment Mentions:   Microsoft   Chicago   Gartner

    5. Importance of Mobile Strategy in B2B Marketing Mix | Social Media B2B

      Explore Social Media B2B (May 24 2010)

      ...nnouncement of Apple’s new tablet device mobile... 2. 3 B2B Mobile Trends To Watch In 2010 Recently Gartner, the respected analyst organization, released their predictions... (Read Full Article)

      Comment Mentions:   Boston   Gartner   Apple

    6. Thought Leadership Marketing: A New Marketing Field? | Canadian ...

      Explore Canadian Marketing Blog (Feb 16 2010)

      ...on to give some interesting B2B examples, and of course, to link to their own thought leadership, a Gartner report called "Marketing Essentials: How to Use Thought Leadership Marketing for IT Services Provid... (Read Full Article)

      Comment Mentions:   Gartner   B2B   Thought Leader

    7. Thought Leadership now on the top level nav bar! « Thinking to Win

      Explore Thinking to Win (Feb 15 2010)

      ...ith their marketing and business strategy.  I alluded to this “disconnect” in earlier posting about Gartner’s attempt to define thought leadership. It would truly be sad if  readers looking for deep thought ... (Read Full Article)

      Comment Mentions:   Gartner   CRM   B2B

    8. Ideas that Sell: Does Thought Leadership Really Drive Revenue ...

      Explore B2B Bliss » PR for Thought Leaders (Feb 9 2010)

      Ideas that Sell: Does Thought Leadership Really Drive Revenue ... ...to client in the expectation that the client will use your expertise and services.” According to Gartner, Thought Leadership is a company’s sampling program. Just as packaged goods companies encourage... (Read Full Article)

      Comment Mentions:   Gartner   Seth Godin   B2B

    9. On pedants and dilettantes, gurus and gravitas » B2B Bliss

      Explore B2B Bliss » PR for Thought Leaders (Feb 3 2010)

      On pedants and dilettantes, gurus and gravitas » B2B Bliss ... the best way to communicate the individual’s expertise, as well as his or her care factor. Monday, Gartner issued a press release titled: “Once the reserve of Large Consultancy Firms, Thought Leadership Is ... (Read Full Article)

      Comment Mentions:   Gartner   B2B   Blog

    10. Creating content that generates awareness and demand « Doherty ...

      Explore DohertyWhite (Jan 25 2010)

      ... hire someone to prepare a paper for you or else pay to re-use a paper from a research firm such as Gartner or Forrester * Case studies and success stories – case studies help explain the application of yo... (Read Full Article)

      Comment Mentions:   Forrester Research   Gartner   MarketingSherpa

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