None

  3. About Harley-Davidson

    Harley-Davidson Motor Company (HOG, formerly HDI) is an American manufacturer of motorcycles based in Milwaukee, Wisconsin. The company sells heavyweight (over 750 cc) motorcycles designed for cruising on the highway. Harley-Davidson motorcycles (popularly known as "Harleys") have a distinctive design and exhaust note. They are especially noted for the tradition of heavy customization that gave rise to the chopper-style of motorcycle.

    Harley-Davidson attracts a loyal brand community, with licensing of the Harley-Davidson logo accounting for almost 5% of the company's net revenue ($41 million in 2004).
    In 2003, the     Buell Motorcycle Company became a wholly-owned subsidiary of Harley-Davidson, the same year that the Motor Company celebrated its 100th birthday. The Motor Company supplies many American police forces with their motorcycle fleets.

  1. Harley-Davidson

    0 Comments Leave a Comment

    1-2 of 2

    1. Mentioned In 2 Articles

    2. How Lenovo got big results by placing small bets | MarketingTypo.com

      Explore Aggregate Blog on Internet Marketing (Aug 22 2010)

      How Lenovo got big results by placing small bets | MarketingTypo.com ...d of doing the traditional room drop or lunch sponsorship at a major convention, Lenovo gave away a Harley-Davidson, which cost half as much, but drove 50 times as much attention. 2. Using a coveted keynote slot at ... (Read Full Article)

      Mentions:   Social Media   Harley-Davidson   ROI

    3. How Lenovo got big results by placing small bets | SmartBlog on ...

      Explore SmartBrief Horizontal Briefs (Aug 20 2010)

      How Lenovo got big results by placing small bets | SmartBlog on ... ...d of doing the traditional room drop or lunch sponsorship at a major convention, Lenovo gave away a Harley-Davidson, which cost half as much, but drove 50 times as much attention. 2. Using a coveted keynote slot at ... (Read Full Article)

      Mentions:   Harley-Davidson   ROI   Thought Leader

    4. 1-2 of 2