About Hitwise

Hitwise is an internet monitor which collects data directly from ISP networks. Hitwise bands the aggregate usage information into commercial verticals (travel, finance, retail, etc). The Hitwise product is a commercial platform whereby customers pay Hitwise a premium to access data reports for their vertical. A common use of Hitwise is to measure market share on the internet.

In 2006 Hitwise was valued at £180m and was subsequently acquired by Experian for $240m on 19th April 2007.

Hitwise is of unique value to internet marketers because its data about web traffic and keyword search volumes comes directly from internet service providers.date=February 2008 As such, the data represents a broader sample of total web browsing trends than other similar ranking sources that rely upon a panel of users who have opted to install a free browser toolbar or other monitoring software running on their local computer.