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  1. IT Services Marketing Association

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    1. Mentioned In 14 Articles

    2. 13 questions about social media and thought leadership | Chris ...

      Explore Chris Koch's B2B Blog (Oct 12 2010)

      ...ps SMEs at IBM focus. http://j.mp/dzaioo (Note: At this point, we had a lot of discussion about how ITSMA divides thought leadership into two pieces: development and publishing. Some people thought that pu... (Read Full Article)

      Mentions:   Social Media   IT Services Marketing Association   San Jose

    3. Top 47 B2B Marketing Posts - Hot Topics Ning and Facebook - July ...

      Explore B2B Marketing Zone (Aug 3 2010)

      Top 47 B2B Marketing Posts - Hot Topics Ning and Facebook - July ... ... I dig it out of the file folders and re-read it. .... I've just had the privilege of helping judge ITSMA's Marketing Excellence Awards , and was impressed in particular with the submissions in the Thought... (Read Full Article)

      Mentions:   Seth Godin   Social Media   IT Services Marketing Association

    4. Five steps to excellence for thought leadership marketing

      Explore Thought Leadership (Jul 29 2010)

      Five steps to excellence for thought leadership marketing I am excited.  I have just read Rob Leavitt’s article based on his impressions as a judge at the ITSMA’s Marketing Excellence Awards, for submissions in the Thought Leadership Marketing category.  If yo... (Read Full Article)

      Mentions:   IT Services Marketing Association   Accenture   B2B

    5. Strengthening thought leadership marketing: Five steps to ...

      Explore Reputation to Revenue (Jul 27 2010)

      I've just had the privilege of helping judge ITSMA's Marketing Excellence Awards, and was impressed in particular with the submissions in the Thought ... (Read Full Article)

      Mentions:   IT Services Marketing Association   B2B   Thought Leader

    6. Thought Leadership Marketing | Chris Koch's B2B Marketing Blog

      Explore Chris Koch's B2B Blog (Jul 16 2010)

      Image via Wikipedia I've been reading through applications for ITSMA's Marketing Excellence Awards this week and I have been blown away by the. Chris Koch's B2B Marketi... (Read Full Article)

      Mentions:   IT Services Marketing Association   B2B   Blog

    7. Storytelling Business Social Media Marketing Pr & Technology ...

      Explore greggmorris.com (May 24 2010)

      Storytelling Business Social Media Marketing Pr & Technology ... ...Specialist at CKB2B Marketing, and Chris Koch, Associate Director of Research Thought Leadership at ITSMA, sat down at the MarketingProfs B2B Forum in Boston and discus… ... * 11 Myths of Social Media Mark... (Read Full Article)

      Mentions:   Boston   Social Media   IT Services Marketing Association

    8. Importance of Mobile Strategy in B2B Marketing Mix | Social Media B2B

      Explore Social Media B2B (May 24 2010)

      ...ecialist at CKB2B Marketing, and Chris Koch, Associate Director of Research & Thought Leadership at ITSMA, sat down at. Importance of Mobile Strategy in B2B Marketing Mix By Jeffrey L. Cohen Mon, May 24, ... (Read Full Article)

      Mentions:   Boston   Gartner   Apple

    9. Itsma Online Survey: Integrating Social Media into the Marketing ...

      Explore itsma.com (Apr 13 2010)

      ... the buying process, however, few companies are mapping their tools to the buying stages ... Title: ITSMA Online Survey: Integrating Social Media into the Marketing Mix and the Business Author: Chris Koch,... (Read Full Article)

      Mentions:   Africa   Social Media   IT Services Marketing Association

    10. How to build emotional engagement in B2B marketing

      Explore Chris Koch's B2B Blog (Apr 2 2010)

      It's why our latest ITSMA marketing budget survey shows (free summary available)that thought leadership has risen to a higher... (Read Full Article)

      Mentions:   Social Media   IT Services Marketing Association   B2B

    11. #Silverpop shares how to: Successfully Engage B2B Buyer Communities for Demand Generation. Interesting

      Explore silverpop.com (Mar 7 2010)

      #Silverpop shares how to: Successfully Engage B2B Buyer Communities for Demand Generation. Interesting ...atio over any other factor considered in the buying decision-making process, according to data from ITSMA in a post on Propelling Brands, and nearly 75% of B2B technology buyers consult social media befor... (Read Full Article)

      Mentions:   Social Media   IT Services Marketing Association   B2B

    12. TL in 4D: Four dimensions for thought leadership success

      Explore Reputation to Revenue (Mar 4 2010)

      ... prospects actually want to have. Perhaps not surprisingly, thought leadership topped the list when ITSMA recently asked marketing leaders at big tech and IT services firms which tactics will be more impo... (Read Full Article)

      Mentions:   Social Media   IT Services Marketing Association   B2B

    13. Itsma-pac Survey Finds Dramatic Increase in Social Media Among IT Executives ...

      Explore prlog.org (Nov 9 2009)

      ... buying process,” says Julie Schwartz, senior vice president of research and thought leadership for ITSMA. “Buyers have higher expectations for providers to understand their individual business issues. Soc... (Read Full Article)

      Mentions:   United Kingdom   Healthcare   Massachusetts

    14. The five components of a successful thought leadership program

      Explore itsma.com (Nov 6 2009)

      Recently, I was asked by a former ITSMA client to help put together a plan for a thought leadership program for a B2B technology company t... (Read Full Article)

      Mentions:   Social Media   IT Services Marketing Association   ROI

    15. Four Ways That Marketing Can Be More Strategic in a Recession ...

      Explore bettermanagement.com (Sep 2 2009)

      ...re efficiently. ... Four Ways That Marketing Can Be More Strategic in a Recession By Julie Schwartz ITSMA Marketing Strategist Despite all the economic problems we’re seeing today, when it comes to marketi... (Read Full Article)

      Mentions:   Research   Julie Schwartz   IT Services Marketing Association

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