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  1. Quotes

    1. Social media-related initiatives are similar in starting with the message phase. We want the participant to use his or her own voice instead of highly processed and tested messaging.
      In Big Company. Personal Touch. | B2B Social Media Blog
    2. The intent is to increase our presence at the surface to improve our ability to listen, talk and engage with customers and prospective customers.
      In Big Company. Personal Touch. | B2B Social Media Blog
    3. After it proved itself as a way to provide visibility of Emerson's expertise to those using search engines to find it, we embarked on more social media-related activities over time.
      In Big Company. Personal Touch. | B2B Social Media Blog
    4. Social media helps us reach these goals by putting the people behind the technologies and engineering where they can more closely listen, connect and respond to customers and prospective customers.
      In Big Company. Personal Touch. | B2B Social Media Blog
    5. The final piece, courtesy of some wisdom provided by business blogger Steve Rubel, was to prove it internally.
      In Big Company. Personal Touch. | B2B Social Media Blog