1. John A. Quelch

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    1. Mentioned In 2 Articles

    2. How Relevant Marketing Content Helps B2B Branding | Industrial ...

      Explore Industrial Marketing Today (Jun 29 2010)

      ... directly to end-users but they are primarily B2B companies. According to a study done by Professor John A. Quelch, the Lincoln Filene Professor of Business Administration at Harvard Business School, the common cha... (Read Full Article)

      Comment Mentions:   Intel   Google   Microsoft

    3. How Relevant Content Helps B2B Branding | The Customer Collective

      Explore The Customer Collective (Jun 29 2010)

      ... directly to end-users but they are primarily B2B companies. According to a study done by Professor John A. Quelch, the Lincoln Filene Professor of Business Administration at Harvard Business School, the common cha... (Read Full Article)

      Comment Mentions:   Intel   Google   Microsoft

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