1. Josh Bernoff

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    1. Mentioned In 3 Articles

    2. Why Your Event Marketing Strategy Needs To Include WOM And ...

      Explore jeffhurtblog.com (Sep 22 2010)

      Why Your Event Marketing Strategy Needs To Include WOM And ... ...nce. Your past and potential conference attendees are a marketing channel. In his book Groundswell, Josh Bernoff called this concept, “Energizing Your Customers.” It’s a new way to think about marketing, service ... (Read Full Article)

      Comment Mentions:   Forrester Research   ROI   Josh Bernoff

    3. Thinking to Win » Blog Archive » The Triad of Thought Leadership ...

      Explore Thinking to Win (May 12 2010)

      Thinking to Win » Blog Archive » The Triad of Thought Leadership ... ...Leadership? I think it may well be. I read a not so nice review of her new book Open Leadership by Josh Bernoff of the Forrester Group and the coauthor of their great book Groundswell. Josh indicated that some.... (Read Full Article)

      Comment Mentions:   Charlene Li   ROI   Blog

    4. What's Behind the Rise of Content Marketing? « Propelling Brands

      Explore Propelling Brands (Jan 27 2010)

      What's Behind the Rise of Content Marketing? « Propelling Brands ...ther, rather than from traditional institutions like corporations,” as explained by Charlene Li and Josh Bernoff in Groundswell. This shifted power away from vendors, toward buyers. Third, B2B marketing organiz... (Read Full Article)

      Comment Mentions:   London   Charlene Li   CRM

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