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  1. About Kara Swisher

    Kara Swisher is a technology columnist for the Wall Street Journal and a prominent author and commentator on the Internet. During the formative years of the Internet Economy, she created and wrote the paper's column, Boom Town, which appeared on the front page of the Marketplace section and also online. Swisher wrote many stories about the Web’s major players and Internet policy issues and also wrote feature articles on technology for the paper. During that period, she was cited as the most influential reporter covering the internet by the Industry Standard magazine. Currently, she writes an online only blog called BoomTown for AllThingsD.com, which she co-runs with Walt Mossberg.

    She is the author of aol.com: How Steve Case Beat Bill Gates, Nailed the Netheads and Made Millions in the War for the Web, published by Times Business Books in July 1998. The sequel, There Must Be a Pony in Here Somewhere: The AOL Time Warner Debacle and the Quest for a Digital Future, was published in the fall of 2003 by Crown Business Books.

    In partnership with her fellow Journal columnist Walt Mossberg, Swisher created, produces and hosts the Journal's annual [http://d.wsj.com D: All Things Digital] conference, in which top technology leaders, such as Bill Gates and Steve Jobs appear on stage without prepared remarks, or slides, and are interviewed by the two columnists.

  1. Kara Swisher

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    1. Mentioned In 2 Articles

    2. Social Media, PR, and Business: Horn Group, Google, Altimeter, Sap ...

      Explore Ustrategy (Apr 1 2010)

      Social Media, PR, and Business: Horn Group, Google, Altimeter, Sap ... ...eld an event titled “Is Social Media Killing PR.” As part of the event, an expert panel including Kara Swisher, Jeremiah Owyang, and Susan Etlinger shared their perspectives on where that new thing called Socia... (Read Full Article)

      Mentions:   Google   San Francisco   Social Media

    3. What Twitter's Deal with Google Might Mean for Marketers!

      Explore Internet Marketing Blog (Oct 9 2009)

      Comment "I do think that the academic essay composing is the most time taking thing. But, we count on the <a ..." - HELENuH

      What Twitter's Deal with Google Might Mean for Marketers! ...e rumor that Twitter is talking to both Google and Microsoft about licensing a full feed of tweets. Kara Swisher broke the news into the echo-chamber: Twitter is in advanced talks with Microsoft and Google sep... (Read Full Article)

      Mentions:   Google   Microsoft   Terms of Service

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