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  6. Quotes

    1. “ When you begin your marketing efforts by establishing trust and demonstrating thought leadership, you create a new more effective entry point for your brand message. ”
      In Thought leadership - sales new Trojan Horse

  1. Linda Nelson

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    1. Mentioned In 2 Articles

    2. Thought leadership - sales new Trojan Horse

      Explore Thought Leadership (Aug 19 2010)

      Thought leadership - sales new Trojan Horse ...d advisor in your field. In a paper entitled: “Thought Leadership is the New Sales Pitch”, Chad and Linda Nelson from The Basis Group point out that consumers actively seek experts who have answers or insights in... (Read Full Article)

      Mentions:   Social Media   Thought Leader   Chad

    3. The sales pitch is dead

      Explore Thought Leadership (Mar 29 2010)

      The sales pitch is dead I love what Chad and Linda Nelson from The Basis Group have to say about sales and thought leadership in their paper “Thought Leaders... (Read Full Article)

      Mentions:   David Meerman Scott   Blog   Thought Leader

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