1. Lumension

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    1. Mentioned In 3 Articles

    2. Valley PR Blog » Blog Archive » Local communication pros discuss ...

      Explore Valley PR Blog (Aug 19 2010)

      Valley PR Blog » Blog Archive » Local communication pros discuss ... It's helpful in order to build thought leadership. At Lumension (where she previously worked), they saw a 55% increase in business media coverage because of the bl... (Read Full Article)

      Comment Mentions:   McAfee   Social Media   Phoenix

    3. More Options for B2B Content than Just Emails and Blogs

      Explore Magnificent Publications (Apr 28 2010)

      More Options for B2B Content than Just Emails and Blogs ...are producing them. Yet more than one company has realized success with this approach. For example, Lumension produced an eBook that has been downloaded over 7,000 times. And Dow Jones published an eBook that ... (Read Full Article)

      Comment Mentions:   David Meerman Scott   B2B   Blog

    4. Do You Have Any Idea Who You're Talking To? - Savvy B2B Marketing

      Explore Blog - Savvy B2B Marketing (Feb 11 2010)

      Do You Have Any Idea Who You're Talking To? - Savvy B2B Marketing ...." How to Develop a Persona As C. Edward Brice, the Senior Vice President of Worldwide Marketing at Lumension, said in an interview with me last year: "You don't need to create the most expensive and grandiose... (Read Full Article)

      Comment Mentions:   B2B   Thought Leader   Stephanie Tilton

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