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  1. MarketingSherpa

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    1. Mentioned In 12 Articles

    2. Hands-on Social Media Marketing Bootcamp – Green Bay, December 3

      Explore The MarketingSavant Group (Nov 19 2010)

      ...ess Journal, Marketing News, Milwaukee Business Journal, DM News, Sales & Marketing Management and MarketingSherpa. (Read Full Article)

      Mentions:   Intel   Dana VanDen Heuvel   Social Media

    3. How To Nurture Leads

      Explore vestadigital (Sep 20 2010)

      How To Nurture Leads ... severing the relationship is usually just a delete button or unsubscribe link away. In a recent MarketingSherpa webinar, Anne Holland shared the five key topics that people care about: safety (keep my job), ease... (Read Full Article)

      Mentions:   MarketingSherpa   B2B   Thought Leader

    4. MailChimp Creates Email Marketing Experts List

      Explore Economysbuy (Jul 1 2010)

      ...ogs, podcasts, viral marketing & online media to reach your buyers directly," has been named to the MarketingSherpa Viral Marketing Ha 558 ll of Fame for the second year in a row. Scott's "The Gobbledygook Manifesto... (Read Full Article)

      Mentions:   David Meerman Scott   General Motors   Dallas

    5. B2B Marketing during a Recession

      Explore Speculate, LLC (Jun 5 2010)

      ...mpaigns, a dedicated landing page is the single most effective way to turn a click into a prospect. MarketingSherpa’s Landing Page Handbook shows that relevant landing page can easily double conversions versus sendi... (Read Full Article)

      Mentions:   Google   Seattle   MarketingSherpa

    6. 2008 Connecticut Business Expo Offers Business Resource Bullpen ...

      Explore Economysbuy (May 26 2010)

      ...ogs, podcasts, viral marketing & online media to reach your buyers directly," has been named to the MarketingSherpa Viral Marketing Ha 558 ll of Fame for the second year in a row. Scott's "The Gobbledygook Manifesto... (Read Full Article)

      Mentions:   America   David Meerman Scott   Canada

    7. Online Content Curation: The Key To Building Visibility, Authority ...

      Explore bkarma.com (Apr 1 2010)

      Online Content Curation: The Key To Building Visibility, Authority ... ...nt with which they agree, whether the topic is about politics or business. Plus, recent research by MarketingSherpa shows that B2B buyers are very receptive to receiving industry news and articles from vendor source... (Read Full Article)

      Mentions:   Google   India   Huffington Post

    8. Tailor Your White Paper to Your Audience For Effective Thought Leadership

      Explore Magnificent Publications (Mar 8 2010)

      Tailor Your White Paper to Your Audience For Effective Thought Leadership ...es, your title needs to include the keyword phrases that your prospects will be using. According to MarketingSherpa, prospects search on terms related to their problems far more often than they search on terms relat... (Read Full Article)

      Mentions:   MarketingSherpa   B2B   Blog

    9. Creating content that generates awareness and demand « Doherty ...

      Explore DohertyWhite (Jan 25 2010)

      ... to choose you as their preferred solution provider. In the last post I highlighted advice from the MarketingSherpa B2B Lead Generation Handbook on the ‘information need’ phases through which buyers move as they beg... (Read Full Article)

      Mentions:   Forrester Research   Gartner   MarketingSherpa

    10. Learning From the Best of the Best in Online Marketing

      Explore ClickZ (Jan 21 2010)

      ...Heine as staff writer for ClickZ News, and Caitlin Rossman, copy editor. Chris comes to ClickZ from MarketingSherpa; Caitlin -- who goes by Caitie -- previously worked at "The New York Post." Their contributions wil... (Read Full Article)

      Mentions:   Social Media   MarketingSherpa   Thought Leader

    11. Social Media 201: How To Use Social Media Sites To Increase Traffic

      Explore Resources for Online Business Owners (Dec 9 2009)

      Social Media 201: How To Use Social Media Sites To Increase Traffic ...Spot. Her previous experience includes serving as Chief Marketing Officer for MarketingExperiments, MarketingSherpa and InTouch, leading marketing research and publishing organizations serving B2B and B2C markets; a... (Read Full Article)

      Mentions:   California   Social Media   HubSpot

    12. Connecting Through Content: Issue One - KnowledgeStorm

      Explore KnowledgeStorm (Dec 2 2009)

      ...ive of the research-based Connecting Through Content Series, jointly produced by KnowledgeStorm and MarketingSherpa, is to explore the impact of content development and distribution on audience engagement and messag... (Read Full Article)

      Mentions:   MarketingSherpa   B2B   Adobe Acrobat

    13. Online Marketing Blog » Blog Archive » The 6th Annual ...

      Explore Online Marketing Blog (Sep 30 2009)

      Online Marketing Blog » Blog Archive » The 6th Annual ... ...see for any B2B online marketer. ... Online Marketing Blog Rss Online Marketing Blog The 6th Annual MarketingSherpa B2B Marketing Summit in San Francisco Posted by Modern B2B Marketing | Posted in Case Studies, Lead... (Read Full Article)

      Mentions:   San Francisco   Social Media   MarketingSherpa

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