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  6. Quotes

    1. “ The old-fashioned way of selling—advertising, traditional press releases and product marketing—doesn't work anymore. These days, educational marketing is much more effective and that's where white papers come in. And white papers are especially effective in a down economy. ”
      In Where the Pros Reveal Their White Paper Marketing Secrets
    2. “ Without costly ads or fancy designs, white papers are saving businesses by establishing thought leadership, attracting steady streams of quality leads and helping businesses close deals. ”
      In Where the Pros Reveal Their White Paper Marketing Secrets

  1. Michael Stelzner

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    1. Mentioned In 2 Articles

    2. Why Aren't My White Papers Working? | StudioArticles.com

      Explore Free Article Directory (Dec 29 2009)

      ...they work, companies simply are not aware of the means to get them to do so. White Paper specialist Michael Stelzner presents a similar argument. In his book, Writing White Papers, he describes the “post and hope” fa... (Read Full Article)

      Mentions:   B2B   Thought Leader   Michael Stelzner

    3. Where the Pros Reveal Their White Paper Marketing Secrets

      Explore WhitePaperSource (Dec 28 2009)

      Where the Pros Reveal Their White Paper Marketing Secrets ...ts kind—white paper thought leaders will serve an all-new menu of proven business-building tactics. Michael Stelzner, organizer of last year’s sold-out inaugural White Paper Success Summit and author of the best-sell... (Read Full Article)

      Mentions:   Brian Carroll   Ardath Albee   Social Media

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