Quotes

1. “ The old-fashioned way of selling—advertising, traditional press releases and product marketing—doesn't work anymore. These days, educational marketing is much more effective and that's where white papers come in. And white papers are especially effective in a down economy. ”

   In Where the Pros Reveal Their White Paper Marketing Secrets

2. “ Without costly ads or fancy designs, white papers are saving businesses by establishing thought leadership, attracting steady streams of quality leads and helping businesses close deals. ”

   In Where the Pros Reveal Their White Paper Marketing Secrets