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  3. About Nielsen Company

    The Nielsen Company is a global information and media company. It was formed in 1964 through the merger of two Dutch publishing companies De Spaarnestad and Cebema. Its original name was Verenigde Nederlandse Uitgeversbedrijven, which translates into English as "United Dutch Publishing Companies", but this was shortened to VNU Group b.v. (or just VNU) in 1999. On January 18, 2007, VNU rebranded as The Nielsen Company, adopting the name of several of its units.

  1. Nielsen Company

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    1. Mentioned In 2 Articles

    2. Friending The Social Consumer | Nielsen Wire

      Explore blog.nielsen.com (Jun 16 2010)

      Friending The Social Consumer | Nielsen Wire ...fferent, so brands need to rethink and expand all their customer touchpoints. For more: Contact The Nielsen Company or read about our global consumer & media expertise. (Read Full Article)

      Mentions:   Comcast   Facebook   Thought Leader

    3. Time Spent on Social Networks Increases 82% in 2009

      Explore Futurelab (Jan 25 2010)

      Time Spent on Social Networks Increases 82% in 2009 ...009, they were spending over five and a half hours on average. An increase of 82%. According to The Nielsen Company, social network sites have grown in importance globally in 2009. Alongside blogs, they are now the ... (Read Full Article)

      Mentions:   Japan   Spain   France

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