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About Nielsen Company
The Nielsen Company is a global information and media company. It was formed in 1964 through the merger of two Dutch publishing companies De Spaarnestad and Cebema. Its original name was Verenigde Nederlandse Uitgeversbedrijven, which translates into English as "United Dutch Publishing Companies", but this was shortened to VNU Group b.v. (or just VNU) in 1999. On January 18, 2007, VNU rebranded as The Nielsen Company, adopting the name of several of its units.
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