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  3. About SEO

    Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via "natural" or un-paid ("organic" or "algorithmic") search results as opposed to search engine marketing (SEM) which deals with paid inclusion. Typically, the earlier (or higher) a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, and industry-specific vertical search engines. This gives a web site web presence.

    As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimizing a website primarily involves editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.

    The acronym "SEO" can also refer to "search engine optimizers," a term adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site, SEO tactics may be incorporated into web site development and design. The term "search engine friendly" may be used to describe web site designs, menus, content management systems, images, videos, shopping carts, and other elements that have been optimized for the purpose of search engine exposure.

    Another class of techniques, known as black hat SEO or Spamdexing, use methods such as link farms, keyword stuffing and article spinning that degrade both the relevance of search results and the user-experience of search engines. Search engines look for sites that employ these techniques in order to remove them from their indices.

  1. SEO

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    1. Mentioned In 170 Articles

    2. Facebook Pages for B2B Social Media Marketing

      Explore Search Engine Marketing (Nov 17 2010)

      ...and the FB page though. The Facebook Fan page serves as a spoke in our Hub and Spoke Social Media & SEO publishing model. Content is shared manually from the web at large and from our blog to Fans on Fac... (Read Full Article)

      Comment Mentions:   Cisco   Social Media   Starbucks

    3. Seo

      Explore Business Butler (Nov 16 2010)

      ...ght leadership, and track record of results catapulted SEOP to become the largest, most experienced SEO centric search engine marketing company in the World — led by sought out industry experts to give y... (Read Full Article)

      Comment Mentions:   World   Thought Leader   SEO

    4. SEOmoz | Comparing Seo & Social Media as Marketing Channels

      Explore seomoz.org (Nov 15 2010)

      SEOmoz | Comparing Seo & Social Media as Marketing Channels ...m not at all surprised to see that SEOmoz has that result. What I would be interested ... Comparing SEO & Social Media as Marketing Channels November 16th, 2010 - Posted by randfish to Online Marketing 3... (Read Full Article)

      Comment Mentions:   Social Media   Online Marketing   Zappos

    5. Search Engine Marketing Firm iProspect Names Muller Chief ...

      Explore Trending Dynamic World Zoo (Nov 13 2010)

      ...elps many of the world's most successful brands maximize their online marketing ROI through natural search engine optimization, paid inclusion management, ... Search Engine Marketing Firm iProspect Names Muller Chief Marketing... (Read Full Article)

      Comment Mentions:   Google   California   Boston

    6. The Junction of Social Media & Content Marketing ...

      Explore YouAreLookingFor Info (Nov 13 2010)

      The Junction of Social Media & Content Marketing ... ...ntent Strategy that drills down into the mechanics of social media marketing, content marketing and Search Engine Optimization. Here’s a bit of a preview on what I’ll be presenting in the workshop: Optimized Content Strategy ... (Read Full Article)

      Comment Mentions:   Google   MS Office   New Zealand

    7. 5 Proven Strategies for B2B Social Media Marketing

      Explore mashable.com (Nov 4 2010)

      5 Proven Strategies for B2B Social Media Marketing ...o how B2B marketers can use social media to generate leads, create specialized communities, improve SEO, become knowledge sources, and strengthen marketing campaigns. Let us know how your brand uses soc... (Read Full Article)

      Comment Mentions:   New York   Social Media   Enterprise

    8. HiveFire CEO to Educate Marketers on Implementing Content Curation to Improve ...

      Explore MELODIKA.net (Nov 4 2010)

      ...online marketing firm TopRank, on the AMA webinar, "The Realities and Myths of Content Curation and SEO," on Nov.9, 2010 at 1:00pm ET. Deshpande and Odden will review how content marketing and curation c... (Read Full Article)

      Comment Mentions:   Cambridge   American Marketing Association   B2B

    9. Study Reveals That Delivering Timely, Relevant Content Remains B2B Marketers ...

      Explore MELODIKA.net (Oct 30 2010)

      ... to prospects and customers. This is especially true since curation has been shown to contribute to SEO efforts and establish industry thought leadership. The survey, which was administered during the su... (Read Full Article)

      Comment Mentions:   Cambridge   B2B   Thought Leader

    10. Be Careful not to Become a Conference Ho | Both Sides of the Table

      Explore bothsidesofthetable.com (Oct 14 2010)

      Be Careful not to Become a Conference Ho | Both Sides of the Table For example, we sell SEO software, so our customers go to SEO conferences/events and when I can speak on panels or give presentations, the ROI is sizable. It wou... (Read Full Article)

      Comment Mentions:   Spain   France   Facebook

    11. Social Media Key to Integrated Marketing in the Middle East

      Explore prlog.org (Oct 5 2010)

      ...ore the latest trends and thought leadership in 'Branding,' 'Social Media,' 'Public Relations' and 'Search Engine Optimization (SEO). ... Social Media Key to Integrated Marketing in the Middle East Total Marketing Summit to discuss... (Read Full Article)

      Comment Mentions:   Dubai   Social Media   United Arab Emirates

    12. Social Media Key to Integrated Marketing in the Middle East

      Explore SEO Press Release Distribution (Oct 4 2010)

      ...ore the latest trends and thought leadership in 'Branding,' 'Social Media,' 'Public Relations' and 'Search Engine Optimization (SEO). ... Social Media Key to Integrated Marketing in the Middle East Total Marketing Summit to discuss... (Read Full Article)

      Comment Mentions:   Dubai   Social Media   United Arab Emirates

    13. Total Marketing Summit to discuss five marketing disciplines under one platform

      Explore AME Info (Oct 4 2010)

      Total Marketing Summit to discuss five marketing disciplines under one platform ...ore the latest trends and thought leadership in 'Branding,' 'Social Media,' 'Public Relations' and 'Search Engine Optimization (SEO). ... Social Media is gaining prominence as a communications platform which complements traditional... (Read Full Article)

      Comment Mentions:   Dubai   Social Media   United Arab Emirates

    14. Social Media Key To Integrated Marketing In The Middle East

      Explore MiddleEastEvents.com (Oct 4 2010)

      ...ore the latest trends and thought leadership in 'Branding,' 'Social Media,' 'Public Relations' and 'Search Engine Optimization (SEO). ... The United Arab Emirates ( ) was ranked as the leader in the Arab region’s penetration and ap... (Read Full Article)

      Comment Mentions:   Dubai   Social Media   United Arab Emirates

    15. iCrossing Wins OMMA Award for Fairmont Hotels & Resorts Search Campaign

      Explore tradingmarkets.com (Sep 28 2010)

      ..., today announced that it has won the OMMA Award in the category of "Online Advertising Creativity: SEO Campaign" for its work with Fairmont Hotels & Resorts. The OMMA Awards are presented to the year's ...... York. When the faltering economy made luxury a hard sell, iCrossing developed a "Page One or Bust" search engine optimization campaign focused on page optimization and off-page link building to create awareness and drive con... (Read Full Article)

      Comment Mentions:   New York   Toyota   Bank Of America

    16. Savvy Week in Review - September 24

      Explore Blog - Savvy B2B Marketing (Sep 24 2010)

      Savvy Week in Review - September 24 ... or at least, not connecting with -- their audience. Five Reasons to Make Social Media Part of Your SEO Strategy by @derekedmond via @MarketingProfs Derek Edmond of KoMarketing Associates explains how so... (Read Full Article)

      Comment Mentions:   Social Media   New England   B2B

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