2. Categories

  3. About Southwest Airlines

    Southwest Airlines Co. (LUV) is an American low-fare airline based in Dallas, Texas, with its largest focus city at Las Vegas' McCarran International Airport. It is the largest airline in the United States by number of passengers carried domestically per year and (as of December 31, 2007) also the largest airline in the world by number of passengers carried. It is also the 6th largest U.S. airline by revenue. It also maintains the fourth-largest fleet of aircraft among all of the world's commercial airlines (Tied 4th place with Northwest Airlines)

    Southwest Airlines has carried more customers than any other U.S. airline since August 2006 for combined domestic and international passengers according to the U.S. Department of Transportation’s Bureau of Transportation Statistics. Southwest Airlines is one of the world's most profitable airlines and in January 2008, posted a profit for the 35th consecutive year.

  1. Southwest Airlines

    0 Comments Leave a Comment

    1-10 of 10

    1. Mentioned In 10 Articles

    2. Why usability test your website? Sales…and survival

      Explore The MarketingSavant Group (Nov 19 2010)

      Why usability test your website? Sales…and survival ...clude Disney, Barnes & Noble, Drugstore.com, eBay, Ford, Microsoft, Victoria’s Secret, Wal-Mart and Southwest Airlines. But web usability isn’t something of concern for just the big guys. Testing and measuring your web... (Read Full Article)

      Comment Mentions:   Microsoft   Wal-Mart   Southwest Airlines

    3. 6 Rules of Thumb for B2B Marketers

      Explore FastCompany.com (Sep 19 2010)

      ... "partners." (The file's circular, by the way.) 5.) Respect Your Audience. When I spoke at South by Southwest last year, my fellow panelists pledged that we would not go on and on about the companies we work f... (Read Full Article)

      Comment Mentions:   Brooklyn   Southwest Airlines   B2B

    4. web internet marketing- Learn as You Go Writing

      Explore Learn as You Go Writing (Jun 22 2010)

      ... Media Summit, come listen to some of the most forward-thinking business giants from companies like Southwest, SAP, Comcast, Domino’s as well as social media loving celebrities who will speak directly on how t... (Read Full Article)

      Comment Mentions:   Washington   Cisco   Microsoft

    5. Media Channel 2.0 — Blog — web internet marketing

      Explore Media Channel 2.0 — Home (Jun 6 2010)

      Media Channel 2.0 — Blog — web internet marketing ...Media Summit, come listen to some of the most forward-thinking business giants from companies like Southwest, SAP, Comcast, Domino’s as well as social media loving celebrities who will speak directly on how t... (Read Full Article)

      Comment Mentions:   Intel   Washington   Cisco

    6. Mashable's Weekly Guide to Social Media and Internet Events | Vc ...

      Explore VC Web Marketing (May 24 2010)

      ... Media Summit, come listen to some of the most forward-thinking business giants from companies like Southwest, SAP, Comcast, Domino’s as well as social media loving celebrities who will speak directly on how t... (Read Full Article)

      Comment Mentions:   Intel   Washington   Cisco

    7. Leadership guru Ken Blanchard talks about his views on thought leadership

      Explore Thought Leadership (May 4 2010)

      Leadership guru Ken Blanchard talks about his views on thought leadership ...there any companies or campaigns that stand out for their thought leadership? I just mentioned one: Southwest Airlines. Herb Kelleher, the founder of Southwest, and Colleen Barrett, the president emeritus, had a clear vision of what they wanted their organiza... (Read Full Article)

      Comment Mentions:   Southwest Airlines   Thought Leader   Nordstrom

    8. HOW TO: Make Social Media Work for Non-Consumer Brands

      Explore mashable.com (Dec 3 2009)

      HOW TO: Make Social Media Work for Non-Consumer Brands ...t as an effective method of connecting brands and consumers. The efforts of Zappos, Papa John’s and Southwest Airlines are great examples of how a brand can benefit when it opens the door and welcomes consumer interact... (Read Full Article)

      Comment Mentions:   Social Media   Southwest Airlines   Zappos

    9. Why Social Media Purists Won't Last | Social Media Explorer

      Explore Social Media Explorer (Nov 23 2009)

      Why Social Media Purists Won't Last | Social Media Explorer ...off, look at the millions of dollars Marriott racks up from Bill Marriott’s blog. Look at the sales Southwest Airlines attributes to it’s social media activity. (Read Full Article)

      Comment Mentions:   Al Gore   Social Media   Jason Falls

    10. Social Media Content Marketing Advantage -Yinka Olaito - m2weekly.com

      Explore m2weekly.com (Oct 8 2009)

      ...e Virgin group also has an integrated website that allows news update and blogs among other things. Southwest Airlines has used social media to build strong connections that impact on the brand’s offline interaction A ... (Read Full Article)

      Comment Mentions:   California   Richard Branson   Social Media

    11. Dana Discusses Airlines & Dogfood

      Explore Official Des Moines Blog (Jan 10 2009)

      Dana Discusses Airlines & Dogfood ...a points out that word of mouth marketing is becoming even more important, citing an example of how Southwest has gained marketshare over rival airlines such as Northwest and United by listening to and underst... (Read Full Article)

      Comment Mentions:   Social Media   Southwest Airlines   The Marketing Savant

    12. 1-10 of 10