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  3. About Theodore Levitt

    Theodore Levitt (b. March 1 1925, Vollmerz, Main-Kinzig-Kreis, Germany – d. June 28 2006, Belmont, Massachusetts) was an American economist and professor at Harvard Business School. He was also editor of the Harvard Business Review and an editor who was especially noted for increasing the Review's circulation and for coining the term globalization.In 1983 he proposed a definition for corporate purpose: The purpose he said is to create and keep a customer. His words are an authoritative and insightful statement about the purpose of an enterprise. They go far beyond the hackneyed belief that business exist only to make money.

  1. Theodore Levitt

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      Explore Business Management Ideas (Apr 1 2010)

      From Social Media to Social Strategy - Umair Haque - Harvard ... .... Drucker, Daniel Goleman, Robert S. Kaplan, David P. Norton, Rosabeth Moss Kanter, John P. Kotter, Theodore Levitt, Michael E. Porter, C.K. Prahalad,Gary Hamel Buy it now » * Related Product 2 How to Get the Right ... (Read Full Article)

      Mentions:   Social Media   Thought Leader   Gary Hamel

    3. Marketing Classics: Communications and Industrial Selling (Theodore Levitt, 1967)

      Explore The MarketingSavant Group (Oct 9 2009)

      Marketing Classics: Communications and Industrial Selling (Theodore Levitt, 1967) ...ought leadership into the sales process. Marketing Classics: Communications and Industrial Selling (Theodore Levitt, 1967) Posted by Dana VanDen Heuvel October 9, 2009 mcgrawad Marketing Classics: Communications and... (Read Full Article)

      Mentions:   B2B   Thought Leader   Theodore Levitt

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