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The Junction of Social Media & Content Marketing ...

Explore YouAreLookingFor Info (Nov 13 2010)

It's the most popular question companies ask: How do I measure ROI from social media? I like to counter with, how do you measure ROI from the company telephones? Understanding the business value of being more social as a company means better understanding the impact of creating better relationships with customers, building thought leadership and expertise and activating employees, customers and industry peers as evangelists for your brand. ... (Read Full Article)

Comment Mentions:   Google   MS Office   New Zealand

Content Marketing: Definitions of Curation & Context | Tolly Blog

Explore Tolly (Jul 1 2010)

Now I think there's value in both and I believe that in order to garner some thought leadership, you have to become a thought leader. You can't do that through aggregating the thoughts and words and ideas of others. ... (Read Full Article)

Comment Mentions:   Google   Erik Qualman   Social Media

Content Marketing: Definitions of Curation & Context ...

Explore Aggregate Blog on Internet Marketing (Jun 25 2010)

Now I think there's value in both and I believe that in order to garner some thought leadership, you have to become a thought leader. You can't do that through aggregating the thoughts and words and ideas of others. .... NSFW: Never Mind The Bollocks – Why Carol Bartz Can't Say What Yahoo Is Now · 7 Benefits of Partnering SEO & PR · Top 5 Search Terms at Online Marketing Blog – Including Pirates · The Power of Blogs & Social Media in B2B Marketing; Powered by Contextual ... (Read Full Article)

Comment Mentions:   Google   Erik Qualman   Social Media